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Construction Monthly Magazine | Houston 2021 Build Expo Show Edition

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Sponsored by<br />

Selling During COVID - Using Technology<br />

11:45 a.m.-12:30 p.m. | Room 304<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been<br />

using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of<br />

dollars in the last 12 months. What you can expect to learn:<br />

• How to build an Avatar. Then turn that into a Prospects<br />

Bio.<br />

• Target your Prospects using the information from the<br />

previous step<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Common <strong>Construction</strong> Sales Mistakes<br />

9:30 a.m.-11:00 a.m. | Room 300<br />

Tom Woodcock<br />

President | Seal the Deal<br />

Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common<br />

errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter<br />

them. Make sure your approach to the customer base is the most effective possible. These errors are often made without<br />

the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

• How to break through the clutter of the world to GRAB<br />

ATTENTION.<br />

• Putting leads into your sales system as well as nurture<br />

leads that don’t buy immediately.<br />

Workshops & Classes | Thursday, June 10, <strong>2021</strong><br />

Overcoming the Challenges of Preparing for and Working in a Post<br />

COVID-19 World<br />

9:30 a.m. - 10:30 a.m. | Room 309<br />

Bradford K. Holman<br />

CEO, Occupational Safety Solutions<br />

3 Key Steps:<br />

• Perform a risk assessment & develop a COVID-19 policy<br />

• Put a system in place to implement policy<br />

• Test your processes and monitor for updates<br />

Light and Wellness: Design Ramifications of Circadian Lighting in the Built<br />

Environment -1 AIA Credit<br />

9:30 a.m. - 10:30 a.m. | Room 307<br />

Luis Cortez<br />

CEO | Echo Workshop<br />

Learning Objectives:<br />

• Define circadian rhythm and how it impacts the human body’s sleep/wake cycle.<br />

• Identify the five controllable lighting parameters that have a circadian impact.<br />

• Differentiate between the two primary circadian metrics and use the Circadian Stimulus calculator to determine<br />

successful design for circadian entrainment.<br />

• Execute four lighting design techniques to create a circadian focused solution.<br />

Target Audience: All building and construction professionals<br />

Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate<br />

Planning Strategies to Protect & Perpetuate your Business<br />

9:30 a.m. - 10:30 a.m. | Room 305<br />

Larry Oxenham<br />

Speaker, Trainer | American Society for Asset Protection<br />

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of<br />

mind.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers

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