Construction Monthly Magazine | Houston 2021 Build Expo Show Edition
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Understanding The Mindset Of The New Home Buyer<br />
9:30 a.m. - 10:30 | Room 306<br />
Michael Davis & Margaret Harrison<br />
As Realtors, we are in the unique position of being attuned with the mental and emotional drivers of<br />
new home buyers. This positioning allows us to educate new home builders on who and what their<br />
ideal client is all about. In this class, we will be highlighting the top identifiers to help builders, large and<br />
small, best leverage their marketing dollars.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
Why Train? Fall Protection<br />
9:30 a.m. - 10:30 a.m. | Room 311<br />
Steven Hacker<br />
Owner | Industrial Truck Safety Consultants<br />
Training is mentioned several thousand times throughout OSHA regulations. OSHA has stated that there is a serious lack<br />
of training across all industries and that proper training can reduce injuries by 70%. Every employer is required under OSHA<br />
regulations to “instruct each employee in the recognition and avoidance of unsafe conditions and the regulations applicable<br />
to his/her work environment”.<br />
Target Audience: Contractors, <strong>Build</strong>ers, Remodelers, Business Owners and Executives<br />
Digital Marketing Bootcamp<br />
9:30 a.m. - 10:30 a.m. | Room 308<br />
John Seal<br />
Founder | Hangar Marketing<br />
What you need to know to succeed in digital marketing. Learn search engine optimization, pay-per-click advertising,<br />
social media marketing, email marketing, utilizing video to promote your business, and how to poach customers from your<br />
competitors.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
What are Time Impacts? Identifying & Quantifying Acceleration,<br />
Delays & Disruptions<br />
9:30 a.m. - 10:30 a.m. | Room 302<br />
Akshaya Iyer & Jesus Schuldes<br />
The presentation will define “construction time impacts” and will provide an overview of critical path<br />
method (CPM) scheduling and industry-recognized forensic schedule analysis methodologies.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
32 CONSTRUCTIONMONTHLY.COM<br />
Google Partner Teaching: Intro to SEO & Understanding your Website<br />
(BEGINNERS) - Part 2<br />
9:30 a.m. - 10:30 a.m. | Room 304<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn:<br />
(The starting point for business owners that don’t know<br />
much about online advertising)<br />
• Types of coded websites<br />
• What makes sense for you to use<br />
• What the cost should be<br />
• Basic <strong>Build</strong>ing of your website – easiest things to do,<br />
most overlooked<br />
• How to read the basics in Google Analytics<br />
• Google Search Console<br />
• Density of text<br />
• Understanding user experience<br />
• Reading competitors’ strategies<br />
• Identify keywords that will have the most impact<br />
• Understand why all SEO companies have different<br />
strategies<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers
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