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May/June 2021

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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PEOPLE<br />

Weddings are held at Raynham but Tom isn’t<br />

pushing for them. “We are not majoring on<br />

weddings, and if we do five to 10 in a year I am very<br />

happy. I prefer to concentrate on a broad range of<br />

events as a venue and don’t want to put all our eggs<br />

in one basket. We have a premises licence now so<br />

can offer the estate to promoters – I think the only<br />

things we aren’t allowed to do are indoor events, and<br />

wrestling…<br />

“We tried our own music festival in 2017 and it<br />

was a great learning process. If you want to dedicate<br />

yourself to festivals I can see how they would build<br />

up over time.”<br />

A big fan of food and drink, Tom has hosted a<br />

couple of pop-up restaurants. “I learned quickly how<br />

not to do it in financial terms! We hired in a lot of the<br />

infrastructure – marquees, generators, staff, chefs<br />

etc. The restaurant idea certainly has legs and food<br />

and drink is something we are really looking at as a<br />

future direction. We have created the perfect space<br />

and will be starting properly next year. Everyone’s a<br />

foodie now so the timing is right and we are going<br />

to be using the beef from our own herd. We will<br />

be looking to attract the right quality of chef to<br />

showcase what they can do from the estate. The plan<br />

is to get different businesses interacting with each<br />

other – a farm shop is also in the offing.”<br />

GLAMPING<br />

Raynham proudly ventured into glamping last year,<br />

making use of the extended 56 day tented camping<br />

rights with yurts. “We had four yurts positioned in<br />

“WE HAVE ENJOYED<br />

SOME WONDERFUL<br />

COVERAGE IN THE<br />

PRESS AND HAVE<br />

BEEN RIDING HIGH<br />

ON THE INTEREST<br />

IN STAYCATIONS.”<br />

what is now a wildflower meadow which we had<br />

taken out of arable production on the farm. It is next<br />

to the walled garden and looks out over the Wensum<br />

Valley – a valley in Norfolk terms – which offers<br />

breathtaking big skies at night.<br />

“We now have full planning for up to 10 yurts. We<br />

open on 30 <strong>May</strong> with the original four yurts and will<br />

end the season in mid-September, as soon as the<br />

schools are all back, so we can start proper works on<br />

the site. We are now very much on a formal footing<br />

so will be installing a sewerage treatment plant,<br />

showers, loos and a permanent covered seating area<br />

with an outdoor kitchen.<br />

WWW.OPENAIRBUSINESS.COM 13

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