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May/June 2021

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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FUNCTION VENUES<br />

CASE STUDY<br />

The Alnwick<br />

UFINAK PHOTOGRAPHY<br />

Garden<br />

An incredible contemporary garden<br />

with hidden secrets, including the<br />

world’s largest treehouse!<br />

Home to the largest treehouse<br />

in the world, the two events<br />

venues in this 21st century<br />

garden offer a number of<br />

options for weddings, parties<br />

and corporate gatherings<br />

managed by a close-knit<br />

team of three. We talk to<br />

marketing manager<br />

Tracy Cullen.<br />

When did you start your venue<br />

business and what is its history?<br />

Created by the Duchess of<br />

Northumberland with the build starting<br />

in 2000, The Alnwick Garden is a 12 acre<br />

modern garden combining sculptures,<br />

water features, beautiful plants, cafes,<br />

a restaurant and two outstanding<br />

wedding venues.<br />

The garden is adjacent to Alnwick<br />

Castle and has a long history under<br />

the dukes of Northumberland, but fell<br />

into disrepair until revived at the turn<br />

of the 21st century. It now belongs to a<br />

charitable trust, which is separate from<br />

Northumberland Estates, although the<br />

12th Duke of Northumberland donated<br />

the site and contributed £9 million<br />

towards redevelopment costs.<br />

Tell us about your location and site<br />

Situated in Alnwick, in the picturesque<br />

rural county of Northumberland, The<br />

Alnwick Garden is a visitor attraction,<br />

a place to eat and drink and a place<br />

to celebrate weddings and events<br />

surrounded by natural beauty. It<br />

contains the largest collection of<br />

European plants, the largest Japanese<br />

cherry orchard in the world, the<br />

infamous Poison Garden, and the<br />

“WITH SOME-<br />

THING FOR<br />

ALL SEASONS,<br />

ALNWICK<br />

GARDEN IS<br />

A TREASURE<br />

TROVE OF<br />

DELIGHTFUL<br />

FLORA AND<br />

FAUNA WHERE<br />

THE MOST<br />

AMAZING<br />

PHOTOGRAPHS<br />

CAN BE<br />

CAPTURED”<br />

largest treehouse in the world, which<br />

incorporates a restaurant and doubles<br />

as a wedding venue.<br />

For weddings and events in the<br />

main garden, couples and organisers<br />

get exclusive access to the event<br />

space - the Pavilion Room, which<br />

features a stunning grid shell roof and<br />

was designed by Hopkins Architects.<br />

They also get access to a section of the<br />

Atrium, the East Terrace and, once the<br />

garden closes to the public, exclusive<br />

access to the whole site. All guests can<br />

explore and enjoy the different areas,<br />

from the Chinese Bamboo Labyrinth,<br />

the Grand Cascade with its half-hourly<br />

water displays, to the opulent Rose<br />

Garden with heady scents wafting in the<br />

summer breeze.<br />

With something for all seasons,<br />

Alnwick Garden is a treasure trove of<br />

delightful flora and fauna where the<br />

most amazing photographs can be<br />

captured.<br />

The major challenge is ensuring<br />

privacy for wedding couples whilst the<br />

garden is open to the public and we<br />

do this by cordoning areas, such as the<br />

section of the Atrium and East Terrace<br />

and the front of the Pavilion, so there are<br />

no passers-by peering in.<br />

WWW.OPENAIRBUSINESS.COM 17

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