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May/June 2021

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EVENTS<br />

ability to offer a really prepared community<br />

for the Events Research Programme.<br />

What has been the most challenging<br />

aspect up to this point?<br />

Timescales. Events are complicated –<br />

there are a lot of moving parts. Public<br />

health responding to a pandemic is also<br />

complicated with a lot of moving parts! You<br />

put the two together, and it’s super complex.<br />

There’s a lot to consider – consequences of<br />

actions that are interconnected in ways that<br />

aren’t normally; ticket offices don’t normally<br />

accept health information! They didn’t<br />

have a process for doing that, so we had<br />

to create processes for the world of events<br />

to work efficiently with the world of public<br />

health, and to communicate that to both the<br />

scientific audience and the public attending<br />

the events. Those timescales were the most<br />

challenging.<br />

What were your personal highlights of the<br />

events that took place?<br />

I think the finale at Sefton Park with over<br />

5,000 people. I’ve never seen a crowd<br />

cry happy tears – the event organisers<br />

and the participants. The audience broke<br />

out into song an hour before the bands<br />

came on. There was an outpouring of<br />

joy and suddenly you could see it was all<br />

worthwhile, all of the very hard work on<br />

the science and the logistics. You saw a part<br />

of public health that’s about social fabric,<br />

mental health and wellbeing just come<br />

alive. A GP friend of mine was there, she’s<br />

58. She wanted her teenage twins to go, but<br />

they were just under age. She was crying<br />

too and it was the most joyous, collective<br />

experience I think many of us have ever<br />

encountered and probably will ever<br />

encounter. It was major goosebumps time.<br />

So, what happens now?<br />

You have the teams looking at the data<br />

coming in, other colleagues in universities<br />

in Loughborough, London, and Edinburgh.<br />

They’re taking data from air quality sensors,<br />

cameras, and the AI behind the cameras.<br />

We’re looking at testing, social media, the<br />

usual public health information closely<br />

and we’re going to put all of that together.<br />

Liverpool is the only place where all the<br />

components come into a social critical<br />

mass of multiple events happening as they<br />

would be. These are realistic events, they<br />

weren’t artificial. The Wembley events were<br />

not as a big football match would normally<br />

be run, but at the nightclub, I can tell you it<br />

was pretty realistic because I was terrified!<br />

That was full on – the festival was as it<br />

would normally be. The business event was<br />

as it would have been, so realistic evidence<br />

will come out of Liverpool.<br />

We will crunch the numbers and deliver<br />

a draft report that goes first to government<br />

in <strong>May</strong>, then fuller public reports come after<br />

11 <strong>June</strong>. There’s now ‘Know How’ feedback<br />

from all the teams who delivered the events<br />

being populated and the data needs to be<br />

crunched in the next week.<br />

Who will you be working with to analyse<br />

the results?<br />

The Institute of Population Health has a<br />

great health data science team who take<br />

data from an integrated system that we have<br />

in Cheshire and Merseyside called CIPHA<br />

(Combined Intelligence for Population<br />

Health Action). That gives us a feed, so the<br />

CIPHA team have been working really hard<br />

and matching ticketing and testing. We’ll<br />

then be marrying the data that comes back<br />

from the follow up tests once they have been<br />

processed by our laboratory in Cambridge.<br />

The teams have got the ability to flow<br />

data from public health, NHS and ticketing<br />

into the Institute of Population Health with<br />

de-identified secure data. The teams who<br />

worked on community testing are now<br />

looking at events and they are used to<br />

handling this kind of data. Marta Garcia-<br />

Finana, David Hughes, Chris Cheney, Girvan<br />

Burnside – they’re the team in health data<br />

science. Michael Humann in psychology<br />

has bust a gut to deploy questionnaires<br />

to eventgoers at a military pace. Gary<br />

Leeming and teams at the Civic Data<br />

Cooperative have been helping to make<br />

sure the data flows work between ticketing<br />

and testing. Gary’s worked really hard with<br />

his counterpart in events, Robin Kemp.<br />

Everyone’s rolled their sleeves up and really<br />

worked as one.<br />

What does it mean to be part of the<br />

University of Liverpool at this time?<br />

I’m very proud because we’ve delivered on<br />

our civic mission and founding principle<br />

of ‘ennoblement of life’. We’ve made<br />

science work very fast, and very deep with<br />

social purpose. We looked at the needs of<br />

underserved communities, we’ve studied<br />

inequalities and Covid-19 extensively. We’re<br />

now responding to the need of particularly<br />

young people to reconnect in that way that’s<br />

important for their formative experiences<br />

for their general wellbeing. That has been<br />

missing for a very long time. This university<br />

has contributed to so many aspects of the<br />

Covid response, I’m immensely proud of<br />

being at the University of Liverpool.<br />

Anything else you’d like to add?<br />

Yes, I promise to revisit my dress sense in<br />

a nightclub! The New York Times sent that<br />

tweet out and I’ve acquired a label of the<br />

‘Party Professor’ somehow. My friends have<br />

laughed their heads off because they know I<br />

can’t dance!<br />

On the serious side, the main point I’d like<br />

to make is teamwork. I am humbled and<br />

delighted by how well the teams across the<br />

University of Liverpool, local agencies and<br />

city council, NHS and most of all the local<br />

community, have just mucked in. There has<br />

been 170 years of public health innovation<br />

and the spirit of Liverpool is alive and well<br />

– just as it was with TB in the 1950s and<br />

cholera in the 1800s. There’s a grit, social<br />

responsibility and determination that just<br />

delivers on generosity of spirit in Liverpool<br />

and it’s remarkable.<br />

DISCOVER MORE<br />

Find out more about<br />

Professor Iain Buchan’s<br />

Covid-19 work at<br />

www.liverpool.ac.uk/<br />

coronavirus/research-andanalysis/iain-buchan<br />

58 WWW.OPENAIRBUSINESS.COM

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