May/June 2021

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PEOPLE “We have enjoyed some wonderful coverage in the press and have been riding high on the interest in staycations.” With confidence in the estate’s draw for domestic tourism, Tom is also entering a joint venture to develop luxury holiday lodges around the estate’s lake. “We have a 12 acre lake which was created in the 1700s and is the earliest manmade lake in Norfolk. Despite its size, it is only about one foot deep as it is really silted up. We are working with Natural England on a parkland restoration project and will be dredging it so it can be returned to its former glory. “In the meantime we will be adding shepherd huts in the more peaceful areas of the estate where people can truly switch off. They will be completely off-grid, although for those that need to keep in touch via Wi- Fi, we have invested in a private fibre network via Air Broadband/Voneus, with boosters around the estate. Our connectivity had been shocking and we spent 15 months battling with BT Open Reach”. Talking of ‘switching off’, Tom reports, unsurprisingly with so many diverse business interests, that he finds it hard to do so. “I keep my phone in my pocket – a bad habit I know. But my two children (seven and four) are a wonderful tonic from thinking about business. They are very energetic so there is always football, cricket, golf and bike rides going on.” Keeping a broad view of the business is part of Tom’s success. “I like to look at other businesses and farm diversifications and try to take one positive or one ‘what not to do’ learning from each. I find the Farm Business Innovation Show a good one to go “I LIKE TO LOOK AT OTHER BUSINESSES AND FARM DIVERSIFICATIONS AND TRY TO TAKE ONE POSITIVE OR ONE ‘WHAT NOT TO DO’ LEARNING FROM EACH" to too. Although it is often hard to get away, we have gone every other year and it is great for ideas when considering future plans”. Because he is managing so many different things, Tom says it is important to have created the right team around him. “We have 26 employees at the moment covering the estate’s operations including the farm, renewables, woodland and events. We will be adding to that as the glamping and events expand. We have also just started working with UK Adventure Trails to create a themed trail in the woods; perfect for the summer holidays.” Much of Tom’s success with the estate has been delegation. “It is important to give people autonomy to manage each enterprise themselves, although I’ll admit is hard for me to let go – hence the phone in my pocket!” DETAILS Raynham Estate Hall Farm East Raynham Fakenham Norfolk NR21 7EE www.raynham.co.uk
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Page 1 and 2: ISSUE 42 | May/June 2021 | www.open
Page 3 and 4: ISSUE 42 | May 2021 | www.openairbu
Page 5 and 6: £1.9m Diversification for Sheep Fa
Page 7 and 8: There has never been a better time
Page 9 and 10: New British Geodome Company PRO-DOM
Page 11 and 12: PEOPLE ENTREPRENEUR’S CHAT Tom We
Page 13: PEOPLE Weddings are held at Raynham
Page 17 and 18: FUNCTION VENUES CASE STUDY The Alnw
Page 19 and 20: FUNCTION VENUES GEMMA LOVETT-HUME P
Page 21 and 22: Amazingly Versatile, Strikingly Bea
Page 23 and 24: FUNCTION VENUES “ENSURE YOUR AD R
Page 25 and 26: FUNCTION VENUES INDUSTRY COMMENT Bu
Page 27 and 28: FUNCTION VENUES has been a lifeline
Page 29 and 30: FUNCTION VENUES PRODUCT IN FOCUS Ma
Page 31 and 32: FUNCTION VENUES Private wedding, An
Page 33 and 34: GLAMPSITES are listening for it! We
Page 35 and 36: GLAMPSITES How have you coped throu
Page 37 and 38: GLAMPSITES “ON HEARING THAT WE HA
Page 39 and 40: Free next working day delivery* on
Page 41 and 42: GLAMPSITES stations, pizza ovens an
Page 43 and 44: Learn proven social media methods t
Page 45 and 46: GLAMPSITES “ENSURE THAT YOU USE H
Page 47 and 48: GLAMPSITES PRODUCT IN FOCUS Pods, H
Page 49 and 50: GLAMPSITES Gumboots & Wellingtons,
Page 51 and 52: EVENTS Now in its 13th year, Wealde
Page 53 and 54: EVENTS How have you financed the ev
Page 55 and 56: EVENTS LEFT: MUTA member Abbas Marq
Page 57 and 58: EVENTS THE 28 April to 2 May repres
Page 59 and 60: Temporary Roadways Temporary Walkwa
Page 61 and 62: EVENTS Christmas at Kew Gardens, Lo
Page 63 and 64: TREEHOUSE GLAMPING FOR ALL Cheeky M
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PEOPLE Behind the Scenes with… Ed
Page 67 and 68:
10 & 11 NOV 21 NEC, BIRMINGHAM RUNN
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May/June 2021

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