2020 iLEAD e-book
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How to use C in SCAMPER<br />
TWITTER SUMMARY<br />
Much of creative thinking involves combining previously unrelated ideas or subjects to make something new.<br />
KEY IDEA<br />
This process is called synthesis, and is regarded by many experts as the essence of creativity.<br />
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What if you combined your subject’s purpose with that of something else?<br />
What can you combine to multiply its purposes?<br />
Can you combine uses with anything? Functions?<br />
Can you create an assortment? An ensemble?<br />
A variety? A collection? A group? Can you combine units?<br />
What might be combined with this into a single unit?<br />
Can you combine subjects?<br />
Could combining materials or ingredients be an improvement?<br />
How about some sort of combination packaging?<br />
Can the package be combined with the form?<br />
Can your subject’s appeal be combined with the appeal from something else?<br />
Would something else complement it?<br />
Can you combine one of your ideas with ideas from others?<br />
How about an idea from some other field?<br />
Can you combine your own ideas?<br />
How would I feel if I were my subject?<br />
What would it say to me if it could talk? What suggestions would it make?<br />
HOW TO USE THIS<br />
You may use this tool at any point in a creative-‐thinking and problem-‐solving situation, alone or in a group.<br />
This tool is part of the SCAMPER technique, which helps you explore problems holistically, from seven<br />
different perspectives. Selecting and answering the right questions from the above list will help you produce<br />
surprising and sometimes very useful results.<br />
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