2020 iLEAD e-book
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How to use P in SCAMPER<br />
TWITTER SUMMARY<br />
Every idea, product, or service takes its meaning from the context in which you put it. Change the context, and<br />
you change the meaning.<br />
KEY IDEA<br />
If you can rid yourself of your stereotypes and preconceptions and look at your subject in a fresh, innocent<br />
way, you will begin to imagine what else you could do with it.<br />
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Are there new ways your subject could be used as is?<br />
How many different uses can you think of?<br />
Can you modify it in some fashion to fit a new use?<br />
Can you make it do more things?<br />
Can you find other functions? Purposes? Relationships?<br />
Can you imagine any extensions? Spinoffs?<br />
What uses would a twelve-‐year-‐old kid imagine?<br />
What’s currently being wasted that could be put to use?<br />
What else could be made from this subject?<br />
What happens when you put it in a different context?<br />
How might it be used in other markets? Other fields?<br />
Other regions? Other countries?<br />
Can you reduce your preconceptions about your subject?<br />
Rid yourself of stereotypes? Does this help you think of other uses?<br />
What is the most unconventional, unusual new use you can imagine?<br />
What’s the most bizarre new use you can think of?<br />
What’s the most practical? The silliest?<br />
How do you imagine people will be using your subject ten years from now?<br />
HOW TO USE THIS<br />
You may use this tool at any point in a creative-‐thinking and problem-‐solving situation, alone or in a group. This<br />
tool is part of the SCAMPER technique, which helps you explore problems holistically, from seven<br />
different perspectives. Selecting and answering the right questions from the above list will help you produce<br />
surprising and sometimes very useful results.<br />
FIND OUT MORE
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