2020 iLEAD e-book
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How to use M in SCAMPER<br />
TWITTER SUMMARY<br />
It’s often easy to create a new idea by simply adding something to your subject or by ‘exaggerating’ some of<br />
its features.<br />
KEY IDEA<br />
It’s often easy to create a new idea by simply adding something to your subject. Computer manufacturers are<br />
constantly adding more features, greater speed, extended warranties. Gas stations now sell groceries and fast<br />
food.<br />
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What can be added?<br />
Can you magnify it, make it larger, or extend it?<br />
Can you add more strengths? Maximize existing strengths?<br />
How’s your timing? What could be done faster?<br />
With greater frequency?<br />
What might add extra value? Extra features?<br />
Can you make it stronger? Higher? Longer? Safer? Thicker?<br />
More convenient? More accurate? More reliable?<br />
What about a better guarantee? Can you make it do more things?<br />
Can you find more uses? Increase functions?<br />
Get a higher performance level? What can be duplicated?<br />
Doubled? Repeated? Multiplied?<br />
Can you broaden your subject? Try restating it in more global terms?<br />
Does doing this expand your options? Your possibilities?<br />
Does it lead to more creative concepts?<br />
What’s missing that could be useful? What’s lacking?<br />
What doesn’t feel right? What else do you need to know?<br />
What can be exaggerated? Overstated?<br />
What would happen if you carried it to a dramatic extreme?<br />
What happens when you push your subject to extremes in your imagination?<br />
How would you approach your subject if you had all the resources in the world?<br />
How would you approach it if you had a budget of ten cents?<br />
What can be modified?<br />
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How could your subject be altered for the better?<br />
Can you change its meaning, purposes, uses, dimensions, limits, process, or character?<br />
What about its colour, motion, sound, odor, form, shape, or functions?<br />
What if it were only somewhat changed?<br />
Can you think of three small changes that can be made immediately?<br />
Can you change its name? Can you modify the rules?<br />
Can you make up new ones?<br />
How can you make your subject more attractive? Appealing?<br />
Can you change the package?<br />
What if you combined the package with the form?<br />
How about a different twist? What can you do differently?<br />
What if you talked to other people about it?<br />
How would a stranger view this problem? A nonexpert?
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