The Make-or-Break Decade for the SDGs has begun

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PHOENIX RISING 50 Global Goals Yearbook 2021
FRAMING THE DEBATE How Joaquin Phoenix’s career revival has been an important thing for the man, the industry and, perhaps even just in a very slight way, the welfare of the planet. By Frank Grice Joaquin Phoenix’s triumphant return to form in DC Comics’ 2019 psychological thriller Joker presented an interesting double edge to the dynamism of an actor who has often ventured to the furthest corners of both the movie world and his own mind in search of meaningful stimulation and contemplation. In giving one of the industry’s most considered thinkers a platform on which to speak about matters far removed from film scripts and red carpet flashbulbs, he found the project as profitable morally as the colossal box office receipts were for Joker’s backers. In a famous scene in the movie, Phoenix booms, “Do you ever actually leave the studio? Everybody just yells and screams at each other. Nobody is civil anymore; nobody knows what it’s like to be the other guy.” As a social commentary, whether you regard the line to be uncannily insightful or perhaps just a Hollywood-laced dose of pernicious garbage, it actually matters not. That’s because in the two years since – and despite decades of successfully evading the public gaze when it comes to cheap, gossip-laden, salacious column inches – Phoenix, as a social and environmental commentator, has never been more in demand or better regarded. He’s also never spoken so much sense. In the first instance, the 46-year-old actor is passionately dedicated to the preservation of human rights. His work for Amnesty International circumnavigates women’s issues, looks to raise awareness of societal abuse – not least about the ongoing genocide in the Darfur region of Sudan, where over three million people are said to have perished – as well as lobbying governments, throwing his weight behind health organizations, global climate change projects, as well as reaching to support localized environmental and natural world initiatives. There is nothing he won’t do to promote change. “Making a difference is easier than you think,” he begins. “The first step is making your voice heard. When you’ve done that, make it heard some more, and again. Fairness isn’t a choice, it’s a right, and we will get there if enough people stand behind it.” That drive for fairness is no better summed up than through Phoenix’s Peace Alliance, which has raised well in excess of $100 million for international peace-building initiatives. “Peace is such a vague term, and it’s been repackaged and repurposed so many times over the years. It’s been used for so many different things – environmentally, in war, as an urban delivery mechanism for solidarity … yet there is no ambiguity in what we mean by it or expect from it. “I think sometimes we are overplayed by the expectations of so many organizations and mission statements and plans and everything else. Sometimes we need to just lay out a very simple message and let people use their insight and intelligence to walk their own path. >> Global Goals Yearbook 2021 51
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Page 27 and 28: FRAMING THE DEBATE Christoph Töpfe
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in practice. Commissioned by the so
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who can, in turn, further cascade t
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GLOBAL GOALS YEARBOOKS
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The Make-or-Break Decade for the SDGs has begun

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