Health & Heels - Winter 2021-2022

a worker in your own business, you get all of the
downside and none of the benefits of being an
entrepreneur. When we’re not maximizing our time
and resources to work on our business instead of in
it, then the money we “save” easily becomes a net
negative.
One of my favorite business books carries the
counterintuitive title Procrastinate on Purpose.
Author Rory Vaden points out that time is fixed
and there will always be more things to do than the
time of the day (and night) allows for. Prioritization
or reordering of your schedule will still not add
hours to your day. Something has to give.
healthy finances
So with time at a premium, how does a busy mom
become a successful entrepreneur or businesswoman?
Rory advises on five tools to maximize your time:
Eliminate, Automate, Delegate, Procrastinate, and
Concentrate. I will use my own words to briefly describe
how I see each of them:
ELIMINATE:
Not everything is important. Even if it’s urgent, it still might not
be that important in comparison to other matters you must tend to.
If the clock is ticking on a special Chanukah coupon you wanted to
offer, you should not make time for it at the expense of improving
your product or service. Eliminate it—for now, at least. One example
we find often is when we see well-run companies offer a refund
instead of fixing a problem with a sale. In effect, they eliminate a
time-consuming hassle to better use their time elsewhere.
A UTOMATE:
Create systems that do the work on your behalf without your
direct involvement. Whether this is achieved through an online
software, automatic registration renewal, or streamlining the same
process for everyone, automation can literally multiply a fixed
amount of time into endless utilization.
D ELEGATE:
Just as it sounds. Hire someone cheaper, younger or more
adept at a particular job to do specific tasks for you. If your time
is valued at a certain dollar amount per hour and there’s someone
who can do this work for half that, you have just created value out
of thin air and given yourself the most precious gift of all: time.
PROCRASTINATE:
There is a famous adage known as Parkinson’s law, stating that
“Work expands so as to fill the time available for its completion.”
If you are faced with an obligation where you cannot apply one of
the methods above, then wait to tend to that matter until it can no
longer wait. Don’t give it more time than it needs.
C ONCENTRATE:
When the time comes to actually perform the task, maximize
your time by dedicating 110% of your focus and concentration to the
particular task at hand at the most opportune time. An hour on the
phone with a top client during peak season where you’re on Do not
Disturb mode is more productive than an hour of performing dozens
of tasks in the background.
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healthandheelsmagazine.com
Time is our most precious commodity—whether we’re running a
business, a household, or a marathon. If we put in the time to make
our time work for us, we’ll be on our way to making it big time.
Malky Blum is the founder and owner of HomePros, the online
workout platform for busy moms; GymPros, among the largest Jewish
gymnastics centers in the country; co-founder of the JGL, the Jewish
Gymnastics League; and part-time business consultant. Malky is a
lucky wife and mother of two who joins as many ninja classes as she
can every week. In her spare time she laments the
fact that women never have spare time.