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To start managing your mail, one of the<br />
first things you’ll need to figure out is<br />
whether a company will consider you a<br />
prospect (target) or a (customer) if you<br />
cantacted them and did not opt out.<br />
If you receive mail from companies,<br />
you’ve never bought from or<br />
organizations you never donated to,<br />
you’re a TARGET,<br />
If you have purchased from or<br />
subscribed to a company or donated<br />
to an organization in the past, you<br />
are considered a customer and may<br />
receive certain benefits, updates, and<br />
offers unless you opt out.<br />
Targets can Opt out at dmachoice.org<br />
for $2.00 for 10 years of coverage,<br />
DMAchoice is only $2.00 for 10 years.<br />
It is an online tool offered through the<br />
Association of National Advertisers<br />
(ANA), the largest trade association<br />
in the U.S. devoted to serving all<br />
aspects of marketing, which includes<br />
many of the leaders in the direct<br />
marketing community. As a nonprofit<br />
organization, we provide this service to<br />
help consumers express their marketing<br />
preferences to participating companies<br />
and organizations. DMAchoice has<br />
been in existence since 1971. It reduces<br />
new direct mail solicitations, reducing<br />
mail volume overall for targets.<br />
Why is this important? Well, if you sign<br />
up for DMAchoice, you’ll reduce the<br />
amount of TARGET mail you receive.<br />
continued on page 34<br />
However, you will still receive customer<br />
mail. If you wish to be removed from<br />
customer or donor mailings, please<br />
contact each company or organization<br />
directly for removal.<br />
How?<br />
You may find appropriate contact<br />
information in their online privacy<br />
policies or Contact Us page.<br />
DMAchoice cannot remove you from<br />
individual company-specific mailings.<br />
Each company should have an internal<br />
suppression process.<br />
What about mail markted current<br />
resident.<br />
To me, these are the worst because<br />
businesses pay a lower cost to target<br />
you and don’t care anything about you.<br />
And is bulky ness might make you miss<br />
an important letter.<br />
They are easy to toss, but some of us<br />
don’t want to waste a minute of our<br />
time with these ads we will never use.<br />
In a day of instant data and just in time,<br />
they still claim it might take several<br />
weeks to stop.<br />
I don’t say this as a publisher because<br />
the ads we have, pay for the relevent<br />
free info like this profided to our readers.<br />
What types of mail can I stop? What<br />
types can’t I stop?<br />
With DMAchoice You can request<br />
to stop Tergeted promotional mail<br />
13
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