Automotiv Exports July 2022

Theon
Design grows
production amid
surging global
demand for its
Bespoke
Porsche 911
Theon Design has significantly expanded its
production capabilities with the opening of
a new, purpose-built facility, and a series of
expert new staff joining the team. Theon
Design’s expansion is driven by surging
international demand for its bespoke,
exactingly developed, design-led Porsche
911 (964) based commissions, which are
offered for sale in every major global
territory.
Founded in 2016 by Adam Hawley, a car
designer, and business and marketing
expert Lucinda Argy, Theon comprises
experts in automotive design, engineering,
engine and chassis development, along
with trim and vehicle manufacturing. It is
driven by a desire to build the perfect aircooled
Porsche 911, one that combines the
aesthetics and analogue driver involvement
of a classic with modern
comfort, driveability and performance.
Hawley, who spent 20 years as a designer
working for leading automotive OEMs, such
as BMW,
Jaguar and Lotus, explains: “Our goal is to
enhance the Porsche 911 formula, applying
an OEM-like approach, using Computer
Aided Design (CAD) and manufacture to
deliver the highest
quality and finish – all while honouring
Stuttgart’s rich heritage and engineering
ethos”.
For each 911 (964) based commission,
every component is 3D scanned and
modelled, enabling Theon to assemble
each car to the tightest possible tolerances,
and create a unique, enhanced 911. A
wide range of engines are available – from
285bhp 3.6-litre, 370bhp 3.8-litre and
400bhp naturally-aspirated options to
forced induction, with both turbocharging
and supercharging also offered.
Unprecedented global demand
Clients from around the world have been
drawn in ever growing numbers to Theon’s
unique
proposition, captivated by the prospect of
a classic Porsche 911 that incorporates 3D
modelled,
exhaustively engineered OEM+ quality,
along with complete personalisation
potential; customers are more eager than
ever to realise their Porsche 911 fantasy.
Hawley comments: “We are delighted to
have such a passionate client base, with
whom we closely collaborate on each
bespoke commission. We have been
equally thrilled by the surge in demand for
our cars over the past 18 months; Theon
Design has an expanding order bank of
Porsche enthusiasts from across the globe,
with cars in build for customers in Belgium,
Chile, North America and Italy, on top of
multiple cars for the UK. These customers
will join our growing group of existing
clients in Europe, North & South America,
and Asia - the ‘Theon owners club’ if you
will – a truly international community. It
means a great deal to have such interest
in what we do as a company, and that our
passion-driven creations, underpinned
by the team’s obsessive attention detail,
resonate with enthusiasts around the
world.”
Build slots are now open for 2023.
Breaking new ground: purpose-built
design and production complex
To meet growing international demand,
Theon has been significantly expanded,
with an all-new
manufacturing and design facility. A
proudly British operation, Theon’s new
state state-of-the-art base is located in
Deddington, Oxfordshire, nestled in the
heart of the UK’s famed ‘Motorsport
Valley’. Theon Design’s location means
it is ideally placed to further develop its
partnerships with high-end automotive
suppliers, leveraging the region’s
unparalleled motorsport and highperformance
road car expertise.
The facility is constructed on a multi-acre
site and features a design studio along with
production hall, enabling final assembly
of multiple commissions to be carried
out in parallel, as well as an engine build
shop. The new building increases Theon’s
footprint by 200%, with its previous HQ
now
repurposed to focus solely on restoration
and hand forming of body panels.
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