HSA 65th Anniversary Book

BOARD MEMBERS AND ADVISERS
HSA TUTORING (EST. 2006) provides comprehensive SAT and other standardized-test prep as
well as private in-person and online academic tutoring. In addition to offering tutoring packages
and the SAT and ACT SOS Courses, HSA Tutoring offers summer programs based on academic
tutoring and leadership.
STUDIO 67 (EST. 2011) is an advertising agency that combines technical multimedia experience
with a strategic mindset focused on providing companies with insight into the largest consumer
base in the U.S.: millennials. Studio 67 specializes in brand strategy, videography, photography,
social media, and marketing partnerships. Recent projects include branding for an educational
startup that assesses students' professional strengths and a crowdfunding equity company.
GROUPGEAR (EST. 2014) offers custom apparel and accessories to organizations at Harvard
and around the country. With an expansive catalog as well as collegiate and Greek licensing,
GroupGear is dedicated to serving small student clubs and national companies alike.
Functionalities such as online custom stores allow individual group members to buy and pay for
products online, saving GroupGear customers time and money.
THE ACADEMIES BY HSA (EST. 2015) are intensive enrichment programs for high-achieving
high-school students. Its Weekend and Summer Academies offer an unparalleled and challenging
academic experience in an accessible virtual setting, allowing students from across the globe to
form valuable connections among themselves and with Harvard undergraduates. Program topics
include business, business consulting, coding, politics, pre-law, and premed.
HSA DEV (EST. 2017) provides comprehensive web and app development and design consulting
or a variety of businesses. Projects include a new web app to streamline the publication process for
Let’s Go, a mobile physiotherapy app for a growing startup, and a complete rebranding and web
redesign for a venture-capital firm.
CAMPUS INSIGHTS (EST. 2014, JOINED HSA IN 2018) is a user-interface/user-experience
testing and marketing research firm that provides insights through moderated, in-depth interviews
of users and customers interacting with a company’s product. After conducting interview-based
research, Campus Insights delivers analysis with actionable insights in addition to both raw and
edited interviews. Recent projects include testing for Airbnb, market analysis for Chegg, and
recurring projects for GoFundMe and VSCO.
HSA BOARD OF DIRECTORS
Student Directors
Alexander Kim ’23, President
Alexander Mazzella ’23, Clerk
Arul Kapoor ’23, Treasurer
Joanna Bai ’24
Jasmine Chan ’23
Kevin Chew ’23
Eddie Landzberg ’24
Amy Lu ’23
Rory Pan ’24
Daniyal Sachee ’23
Iris Su ’23
Jonathan Zhang ’23
Alum Directors
Michael Cronin ’75, MBA ’77,
Chairman of the Board
Larry Cheng ’96
Patrick Chung ’96, MBA ’04, JD ’04
Gary Fortier ’94
Lynne Liakos O’Connor ’82, MBA ’86
Scott Randall ’84, MBA ’87
Jackie Shoback, MBA ’93
University Directors
Jim McKellar, General Manager
Jen Amaya
Deb Carroll, EdM ’11
Kristen DeAmicis, EdM ’05
David Malan ’99, SM ’04, PhD ’07
Kristin Mugford ’89, MBA ’93
Sheila Thimba
Legal Counsel
George Christodoulo ’71, MBA ’75, JD ’75
THE HARVARD SHOP
BOARD OF DIRECTORS
Daniel Bodt ’07
Larry Cheng ’96
Michael Cronin ’75, MBA ’77
Fabienne Devaris
Gary Fortier ’94
Laura Johnson ’94
Alexander Kim ’23
Andy Krantz ’12
Eddie Landzberg ’24
Jenny Leight ’21
Jim McKellar
Sarah Miller
Lynne Liakos O’Connor ’82, MBA ’86
Rory Pan ’24
Luna Pham ’24
Daniyal Sachee ’23
Sophia Wang ’25
Jonathan Zhang ’23
Christina Zhao ’24
LET’S GO BOARD OF DIRECTORS
Patrick Carroll ’08
Michael Cronin ’75, MBA ’77
Fabienne Devaris
Rheede Erasmus ’22
Michael Goncalves ’14
George Guarnieri ’22
Alexander Kim ’23
Jim McKellar
Inés Pacheco ’08
Brammy Rajakumar ’23
Nathaniel Rakich ’10
PERMANENT STAFF
Jim McKellar, General Manager
Fabienne Devaris, Chief Financial Officer
Cedric Anglade, Financial Administrator
Sarah Miller, Retail & Operations Manager
Daniel Bodt ’07, Trademark Tours Chief of Staff
Nathaniel Williams, Trademark Tours
Operations Manager
Adam Schofield-Bodt, Trademark Tours
Product Manager
GRADUATE BOARD
Akanksha Sah ’21, President
Laura Johnson ’94, Vice President
Kirk Benson ’13, MBA ’19, Secretary
James Swingos ’20, Treasurer
Rebecca Braun ’92, MBA ’97
Wesley Cash ’20
Meagan Hill ’11, MBA ’16
Matthew Hillery ’00, JD ’04
Richard Olken ’67
TRADEMARK TOURS
ADVISORY COMMITTEE
Daniel Bodt ’07
John Byrne
Michael Cronin ’75, MBA ’77
Fabienne Devaris
Jeffrey Dunn ’77, MBA ’81
Alexander Kim ’23
Eddie Landzberg ’24
Jim McKellar
Bob Schwartz
Beth Stehley
Amber Zhang
Sammi Zhu ’25
TRADEMARK TOURS (EST. 2006, JOINED HSA IN 2021) has become the most successful and
well-respected visitor services company in Harvard Sq., employing hundreds of Harvard students
as experienced guides on in-depth tours of campus as well as the surrounding Cambridge area.
Now, under HSA, Trademark Tours continues to offer an engaging, high-quality introduction
to Harvard for visitors from around the world.
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