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HSA 65th Anniversary Book

• To provide an organization with facilities and some capital through which students of the university could be encouraged to develop and to manage small businesses that might provide funds that could be applied to the cost of their education. • To afford needy students of the university the opportunity to earn substantial amounts of money for brief periods of work through the exercise of energy and ingenuity. • To encourage students to explore the business community as a potential career choice. • To enable students to gain valuable experience and to develop a sense of the excitement and responsibility involved in the management of small enterprises.

• To provide an organization with facilities and some capital through which students of the university could be encouraged to develop and to manage small businesses that might provide funds that could be applied to the cost of their education.
• To afford needy students of the university the opportunity to earn substantial amounts of money for brief periods
of work through the exercise of energy and ingenuity.
• To encourage students to explore the business community as a potential career choice.
• To enable students to gain valuable experience and to develop a sense of the excitement and responsibility involved in the management of small enterprises.

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fy

99

FEBRUARY 1, 1998 –

JANUARY 31, 1999

The Center for Enterprise brings

business school to undergrads

fy

00

FEBRUARY 1, 1999 –

JANUARY 31, 2000

Two longtime agencies exit stage left

PRESIDENT

Catherine

Turco

OFFICES

67 Mt. Auburn St.

17 Holyoke St.

LET’S GO TITLES

• Europe

• Britain & Ireland

• France

• Italy

• USA

• Greece

AGENCIES

• Linen

• Let’s Go Publications

• Catering

HARVARD

STUDENT

AGENCIES

• Turkey

• Israel & Egypt

• California

• Alaska & the

Pacific Northwest

• Spain & Portugal

Changes were afoot at HSA! Richard Olken left

after six years of service, and longtime Board

member Blair Brown ’62, MArch ’67, who since

the early ’90s had hosted a summer retreat for

managers at his seaside home, graciously stepped

in as interim General Manager. Student and

professional Board members worked together

to alter the corporate governing structure of the

Board and senior executive levels. Their reforms

added the position of Chairman of the Board,

formal reporting structures, and annual reviews

for the professional staff. The Center for Enterprise

emerged as its own agency and began the Business

Leadership Program, a one-week training program

taught by Harvard Business School professors and

sponsored by Goldman Sachs, McKinsey, Trilogy,

and Fidelity. Over 100 eager students were accepted

into the program and were provided with a threering

binder full of case studies, Harvard Business

Review articles, study questions, company literature,

and letter-size nametags designed to facilitate the

dreaded cold-calling practices of Harvard Business

School professors.

After a seven-year marriage, Let’s Go: Greece & Turkey divorced

into two separate guides. Let’s Go continued its continent-hopping

with the addition of Let’s Go: South Africa to the ranks, which now

numbered 28. Closer to home, Map Guides to Seattle and Prague

became available. For the first time, RWs lugged around laptops to log

their discoveries.

On March 20, 1998, Let’s Go was also absolved from a libel suit filed in

1990 by Itzik Shaari, the owner of an Israeli hostel. That year, Let’s Go:

Israel & Egypt had warned readers away from his hostel because Shaari

had been charged with sexual harassment. Upon dismissing the litigation, the Massachusetts Supreme

Judicial Court called the Let’s Go team “the modern equivalents of Thomas Paine or John Peter Zenger.”

It was a victory for Let’s Go’s core tenet of honesty.

• Mexico

• New York City

• London

• Washington, D.C.

• Germany

• Austria

& Switzerland

• Travel

• The Campus Store

• Harvard Student Resources

• Paris

• Rome

• Ireland

• Southeast Asia

• Eastern Europe

• Central America

• India & Nepal

• Harvard Distribution

Services

• Let’s Go Ad Sales

• Harvard Graphic Design

President Catherine Turco ’99, MBA ’03, AM ’09,

PhD ’11, Harvard President Neil Rudenstine, PhD

’64, and Vice President Jon Sakoda ’99.

The 1999 Let’s Go Managing Editor team.

• Ecuador & the

Galapagos Islands

• Australia

• New Zealand

• South Africa

OTHER TITLES

• The Unofficial

Guide to Life

at Harvard

• The Unofficial

Guide to Life

After Harvard

• Computer Services

• Unofficial Publications

• Center for Enterprise

PRESIDENT

Noble

Hansen

OFFICES

67 Mt. Auburn St.

17 Holyoke St.

LET’S GO TITLES

• Europe

• Britain & Ireland

• France

• Italy

• USA

• Greece

• Turkey

AGENCIES

• HSA Cleaners

• Let’s Go Publications

• Catering

• Travel

HARVARD

STUDENT

AGENCIES

• Israel

• Middle East

• California

• Alaska & the

Pacific Northwest

• Spain & Portugal

• Mexico

HSA closed out the millennium in style. Summer rentals

of microfridges, TVs, and fans were strong enough to merit

the status of an independent agency as HSA Rentals spun

off from The Campus Store. The jobs of the age-old Catering

agency, supplying barbecues and wedding receptions since

FY62, were subsumed into HSR, where Manager of the Year

Brian Joseph ’01 effectively managed a burgeoning bartending

business while blocking and tackling the less exciting basics

The FY00 management team.

like collecting receivables (finally taking credit-card numbers

from customers!). HSA also bid bon voyage to Travel, 40 years after it first took flight as Europe by Air. On

the bright side, Distribution was restored to its status as a cash cow after several subpar years.

In March, HSA welcomed Bob Rombauer as its new General Manager. Rombauer came to HSA with 25

years of professional experience in the biotechnology, pharmaceutical, and investment industries.

Let’s Go celebrated its 40th anniversary with classic new covers,

and the thumbpick was finally reawarded a place of prominence.

Let’s Go: Israel & Egypt was partitioned into Let’s Go: Israel and

Let’s Go: Middle East. The company’s sole South American guide

hiked the Andes to become Let’s Go: Peru & Ecuador, and Let’s

Go’s first venture into China guided travelers on a journey from

the Forbidden City to the Tibetan frontier. Hong Kong and

Sydney became the latest cities to fall to Map Guide domination.

Back home in the cozy comfort of Burke-McCoy Hall, the first

Editor-in-Chief, Ben Harder ’99, managed affairs inside the books

and inside the office, while Publishing Director Ben Wilkinson

’98 continued to work with

• New York City

• London

• Washington, D.C.

• Germany

• Austria

& Switzerland

• Paris

• Rome

• The Campus Store

• Harvard Student Resources

• Harvard Distribution

Services

the outside world, including contract-renewal negotiations with St.

Martin’s. Ad sales were strong, thanks to a great team and a bubbly

economy (yes, Let’s Go had dot-com advertisers!). And the company

saw an unprecedented spike in the number of Editor applicants — 102,

up from 45 the previous year.

• Ireland

• Southeast Asia

• Eastern Europe

• Central America

• India & Nepal

• Peru & Ecuador

• Australia

• New Zealand

• Let’s Go Ad Sales

• Harvard Graphic Design

• Computer Services

• Unofficial Publications

President Noble Hansen ’00 and Vice

President Tricia Wencelblat ’00.

• South Africa

• China

OTHER TITLES

• The Unofficial

Guide to Life

at Harvard

• The Official

Harvard Student

Agencies

Bartending Course

• The Unofficial

Guide to Life

After Harvard

• Center for Enterprise

• HSA Rentals

72 HSA 65th Anniversary History Book 73

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