HSA 65th Anniversary Book

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FEBRUARY 1, 1989–
JANUARY 31, 1990
HSA honors Harold Rosenwald
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FEBRUARY 1, 1990 –
JANUARY 31, 1991
Let’s Go introduces city guides
PRESIDENT
Gina
Berardi
OFFICES
Thayer Hall B
On March 9, 1989, HSA formally honored Harold Rosenwald at the Hail and Farewell banquet. For 32
years, Rosenwald was a coach, counselor, adviser, teacher, and friend to HSA and all its members. He
drafted the original bylaws of the corporation, obtained and regularly defended HSA’s nonprofit status,
stayed up late nights proofing for libel as Let’s Go deadlines loomed, and acted as HSA’s legal counsel in
all matters great and small. From his seat at the right hand
of the President, his soft-spoken voice often strained the
hearing of those around him. But they listened, for the value
of what they heard was great.
Rosenwald passed away exactly one year later on March
9, 1990. With the help of a $500 donation, HSA created
the Rosenwald Award to annually honor one manager “for
outstanding ethics, business acumen, and concern for the
corporation and its members.”
Publishing whiled away its second summer in the dark
confines of Canaday Hall G. Same books. Same covers.
Different summer.
PRESIDENT
David
Kopp
OFFICES
Thayer Hall B
After a seven-year stint as General Manager, Hope Spruance announced her resignation, effective August
1. During her tenure, HSA turned a $43,000 deficit and retained earnings into a $370,000 surplus while
adding $1 million to annual gross sales. On June 21, HSA selected Michele Ponti as Spruance’s successor.
On the agency front, AdVenture Graphics reverted to Text Processing. Sales Group ordered hundreds of
Head of the Charles shotglasses to sell before realizing HSA didn’t own the trademark. It took two years to
give them all away.
The basement of Canaday G welcomed Publishing
back for its third summer. The hitchhiking thumb
logo, already exiled to the land of the apostrophe,
now had to contend with the warning, “Let’s Go does
not recommend hitchhiking as a method of travel.”
The series took an urban turn on its way to 13 titles,
adding the first city guides, Let’s Go: New York City
and Let’s Go: London.
Canaday Hall G
FREE VERSE IS WORTH WHAT YOU PAY FOR IT:
AN ODE TO HAROLD ROSENWALD BY ANDY TOBIAS
Canaday Hall G
WHERE THEY ARE NOW...
LET’S GO TITLES
• Europe
• Britain & Ireland
• France
• Italy
AGENCIES
Gathered ’round the boardroom table
Most of us were barely able
To hear his words. (Huh? Whu’d he say?)
But if those words were barely audible
It gave them extra weight.
Right there, a lesson learned and laudable.
We craned and stretched to catch the phrases
As now we strain to phrase the praises
And the warmth and gratitude we feel.
His wisdom and his dedication
Set a tone of inspiration
(When we could hear him. Huh? Whu’d he say?)
All but unreal.
• USA
• Greece
• Israel & Egypt
• California & Hawaii
For if attorneys oft are noted
For greedy eyes or egos bloated,
Here was one, let it be told,
Whose quiet honor broke the mold.
(When we could hear him. Huh?
Whu’d he say?)
And what a memory! What affection
He had for those ’neath his direction.
Well, me, for one,
Who with his earnings bought an auto
(Not asking Harold if he ought to).
• The Pacific Northwest,
Western Canada & Alaska
• Spain, Portugal & Morocco
• Mexico
Two decades later, he remembered
Every aspect of that car.
“A blue Mustang,” he smiled sweetly,
Wishing even then
I’d spent the money more discreetly.
So though I may have missed
a word or two,
I wish that I could be right there
with you,
Harold, and all the folks from HSA,
To say — real loud —
Hip, hip, hooray!
Ave, atque vale.
OTHER TITLES
• The Unofficial Guide to Life
at Harvard
LET’S GO TITLES
• Europe
• Britain & Ireland
• France
• Italy
AGENCIES
Darren Aronofsky | ’91
JOBS AT HSA: Researcher-Writer, Let’s Go: New York City, FY91; Researcher-Writer,
Let’s Go: California & Hawaii, FY92.
CURRENTLY: An Oscar-nominated director and screenwriter, known for Pi, Requiem for a
Dream, The Fountain, The Wrestler, Black Swan, Noah, Mother!, and The Whale.
WHAT ARE SOME OF YOUR FONDEST MEMORIES OF LET’S GO? “The first year I did
NYC, which was a blast. Just meant visiting old [haunts] where I grew up and doing bar crawls
through the East Village. The second summer I did Southwest U.S. Vegas was a highlight, with
fellow alums Dan Schrecker [’91] and Colson Whitehead [’91] both doing some ghostwriting.
We used the salary for gas money.”
WHAT ADVICE DO YOU HAVE FOR TODAY’S STUDENTS? “I’m a huge proponent of traveling
while young. It becomes harder to travel the older you become.”
• USA
• Greece
• Israel & Egypt
• The Pacific Northwest,
Western Canada & Alaska
• California & Hawaii
• Spain, Portugal & Morocco
• Mexico
• New York City
• London
OTHER TITLES
• The Unofficial Guide to Life
at Harvard
• Linen
• Publishing
• Catering
• Travel
• Direct Sales
• Harvard Student Resources
• Union
• Harvard Distribution
Services
• Sales Group
• AdVenture Graphics
• Linen
• Publishing
• Catering
• Travel
• Direct Sales
• Harvard Student Resources
• Union
• Harvard Distribution
Services
• Sales Group
• Text Processing
56 HSA 65th Anniversary History Book 57