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Welcome<br />
<strong>2023</strong> has arrived and I’m delighted<br />
to wish you a very Happy New<br />
Year. I hope you have thoroughly<br />
enjoyed the festive period and<br />
have managed to find a few<br />
moments to put your feet up and<br />
spend some time with loved ones.<br />
To celebrate the advent of the<br />
New Year, we’re turning most of<br />
this brochure over to our amazing<br />
January Sale with more than 30<br />
wines on offer from around the<br />
world. It’s well worth stocking<br />
up if you have storage space<br />
available as we’re receiving notice<br />
of inflationary cost increases from<br />
many suppliers as our producers<br />
struggle with rising energy prices,<br />
dry goods inflation, and higher<br />
shipping costs. Remember our<br />
new pricing will go live in March.<br />
My sale highlights are the St<br />
Hilaire Provence Rose at £7.49,<br />
the silky and complex Chateau<br />
Sergant, Lalande-de-Pomerol,<br />
a classic merlot-led, right bank<br />
Bordeaux for just £12.99, and Dea<br />
del Mare Prosecco at only £6.49.<br />
We know transactions fall<br />
significantly in the early part of<br />
the New Year and maximising the<br />
sales you do have becomes more<br />
important than ever. We have two<br />
suggestions we hope you may<br />
find useful. The first is to promote<br />
upselling; drink less but drink<br />
better is my mantra, and we have<br />
some fantastic wines on offer on<br />
page 21 to tempt your customers<br />
to treat themselves.<br />
Secondly, for those customers<br />
who are sticking with Dry January,<br />
make sure you have some<br />
alcohol-free options to offer them<br />
see page 4 and 5. You’ll make<br />
more money trading people up to<br />
a 0% sparkling wine rather than<br />
a soft drink and, if you offer 20cl<br />
options, you don’t need to worry<br />
about wastage.<br />
Finally, allow us to transport you to<br />
sunnier climes and check out the<br />
two articles written by our Wine<br />
Development Managers, Matt and<br />
James, who visited Tuscany and<br />
Burgundy respectively in Autumn<br />
2022.<br />
Holly Ninnes<br />
Head of Wine<br />
All wines shown here are available on a first-come-firstserve<br />
basis. Please contact Telesales to find out more.<br />
2<br />
See our full range of products online at staustellfamilygroup.co.uk/wholesale
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