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This moderation trend, pushed into the spotlight by annual wellness movements such as Sober<br />
October and Dry January, is largely being driven by younger consumers; choosing to reduce<br />
alcohol intake rises to as high as 65% in Gen-Z drinkers between the ages of 18 and 24.<br />
It’s now more important than ever for pubs to be offering low and no-alcohol options to<br />
consumers. The new industry report, which took data from a nationally representative sample of<br />
500 UK adults over the age of 18, shows that the trend is on the rise, with more than half (55%) of<br />
adults stating that they wish to reduce their alcohol intake, versus 32% in 2021 and 40% of adults in<br />
the previous year.<br />
Wild Life Botanicals<br />
Cornwall, England<br />
ve<br />
Nude entices with vivid green hints, followed by a<br />
generous perfume, evoking seasonal gooseberry,<br />
greengage and even young banana. On the dry<br />
palate are tickly, delicate Champagne-like bubbles<br />
encapsulating the freshness and zing of lime and<br />
mango. 0.5%<br />
75cl Was: £11.18<br />
20cl Was: £3.60<br />
Wild Life Botanicals<br />
Cornwall, England<br />
ve<br />
Blush pouts with juicy, wild strawberry aromas,<br />
followed by a notably rounded, mineral palate<br />
evoking rosehip tea, strawberries and cream, and<br />
Cornish orchard fruits such as crab apple and<br />
red apple. 0.5%<br />
75cl Was: £11.18<br />
20cl Was: £3.60<br />
Now<br />
£6.40<br />
per 75cl<br />
Now<br />
£6.40<br />
per 75cl<br />
Now<br />
£2.50<br />
per 20cl<br />
Now<br />
£2.50<br />
per 20cl<br />
4<br />
See our full range of products online at staustellfamilygroup.co.uk/wholesale
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