Issue 56
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
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PEOPLE<br />
PHOTOGRAPHY BY VIKI<br />
“OUTDOORS IS THE ORIGINAL ‘VENUE’ AND<br />
WE ENCOURAGE CUSTOMERS TO BRING<br />
THE MAGIC AND MAKE IT THEIRS”<br />
MEGAN DONATI PHOTOGRAPHY<br />
MEGAN DONATI PHOTOGRAPHY<br />
usic promoter and DJ Annie Lindridge started<br />
her journey into venue creation after turning<br />
around a failing pub in Bath. “I transformed<br />
it into a great boozer through music and art,”<br />
she says. “I then converted a mobile bar into a<br />
shiny disco bar and we did festivals with it but<br />
I decided it was too heavy to move about so<br />
started looking out for a home for it.”<br />
Annie found a farmer who shared her vision<br />
and The Field Good Bar venue was born – a<br />
May to September operation perfect for any event that requires a<br />
festival vibe.<br />
“That was seven years ago and we now run events using<br />
temporary event notices, but never more than one a week. It’s<br />
important for us to keep things in balance with nature and not to<br />
overdo it with back-to-back events and it’s lovely to see the wildlife<br />
in abundance as we work on site.”<br />
Annie planted 1,000 trees four years ago at one end of the<br />
site and this year will open a new area – the ‘Secret Circle’. “This<br />
will feature ‘molecule’ seating. I’ve designed it to represent<br />
the molecule of love with lots of hexagons – it will be called<br />
‘Chemistree.’”<br />
Hexagons feature large (literally) at the venue, with bespoke<br />
wooden structures framing the views, and also on Annie herself! “I<br />
am big into the hive mentality, and an avid fan of bees.”<br />
Annie’s abundant creativity draws a lot of inspiration from the<br />
‘Second Summer of Love’ in the late 80s. “You could say I think<br />
outside the box, but I have no idea – what’s a box?!<br />
My approach is similar to the sense of freedom I felt when I<br />
was younger – it’s all about self-expression and being free to be<br />
yourself.<br />
“Outdoors is the original ‘venue’ and we encourage customers to<br />
bring the magic and make it theirs. I also try and encourage them<br />
to name their event and a great friend and fantastic artist Samuel<br />
Lindup creates awesome custom festival-style stationary for them.”<br />
FOR THE LOVE<br />
This philosophy transcends Annie’s business model, especially<br />
when it comes to pricing. “I’m not about how much money I can<br />
MEGAN DONATI PHOTOGRAPHY<br />
WELL CHUFFED MEDIA<br />
12 WWW.OPENAIRBUSINESS.COM
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