QHA-Review_March_Digital

POWER BEGINS
Bernie Power sets out to build
a world-class brewery at Yatala
to challenge the stranglehold
of Castlemaine Perkins, then
owned by Alan Bond.
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POWER’S TIMELINE
1985 - 2023
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10% POWER
The Yatala Brewery opens and Power’s Bitter starts rolling off
the line, securing 10% of the Queensland beer market almost
immediately.
Gregg
Porteous/
Newspix
POWER’S LIGHT
Power’s Light launches in
September, followed by
Power’s Gold.
QUEENSLAND
BREWERIES
Bernard Power enters a joint
venture with CUB and forms
Queensland Breweries.
POWERING DOWN
Power’s Bitter ceases to be
brewed regularly.
POWER’S IS BACK
Power’s Ultra Smooth Lager rolls off
the line at Yatala Brewery, now the
biggest brewery in Australia, with
the first carton taken off the line and
signed by Bernie Power
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BRISBANE BRONCOS SPONSORSHIP
The Brisbane Broncos become the first non-New South Wales
team to join the New South Wales Rugby League (forerunner
to the NRL). Power’s signs a three-year sponsorship with the
fledgling team for one million dollars a year, at the time the largest
sponsorship in the league’s history.
BRONCOS VS MANLY 1988
Brisbane Broncos debut match in the NRL competition
announces their arrival with a huge 44-10 win over
reigning premiers Manly.
20% POWER
Power’s Brewery produces 140 million litres
and has 20% of the Queensland market.
POWER
SELLS
Bernard Power sells his stake
to CUB in October. CUB moves
their Queensland brewing
operations to Yatala.
LAST BREW
Power’s Bitter, with
just a fraction of
its former market
share, is brewed for
the last time and
the brand fades into
history – or so it
was thought.