drinkworld Technology + Marketing 1/2023

Events
Experience the World's Nutraceutical
Event: Registration open for Vitafoods
The much-loved nutraceutical event returns both in person and
online this May with an expanded offering including new, premium
content.
Registration is now open for Vitafoods Europe 2023, the leading
global platform for nutraceutical, functional food and beverage,
and dietary supplement professionals. The event is set to
welcome over 15,000 attendees from around the globe to Geneva,
Switzerland, from 9-11 May in person and online 1-12 May. Visitors
can experience exclusive expert-led content on consumer trends,
market opportunities and scientific innovations, as well as connect
with like-minded peers and suppliers to inspire new collaborations
and finished products.
In addition to returning favorites, this year’s event will offer brand
new show features – such as the new Sustainability Resource
Center and the Startup Innovation Challenge – plus premium
content offerings via the Future of Nutrition Summit (8 May) and
the Vitafoods Europe Conference (9-10 May) which are designed to
keep businesses at the leading-edge of the industry.
Speaking on the return of the event and the addition of new premium
content offerings, Andy Mather, Brand Director of Vitafoods Europe
at Informa Markets, said, “Vitafoods Europe 2023 aims to create a
unique experience that visitors will not just find valuable, but that
they will also really enjoy. This year, we are introducing a host of
new content, designed to inspire, engage and provide the spark to
propel the industry forward.
The new Sustainability Resource Center will feature innovations and
insights from passionate experts dedicated to driving sustainable
change in the nutrition industry. Meanwhile, the Startup Innovation
Challenge provides an opportunity for upcoming nutraceutical stars
to make their mark on the industry and develop their innovative
projects through a through a specialized support programme. We
are excited to welcome everyone in the Vitafoods community back
for 2023 both in Geneva and online – plus those joining us for the
first time – to experience the creativity and collaborations on offer.”
Show highlights
Offering a huge range of new and returning content for visitors
to explore, including a mix of premium paid-for and free-to-attend
sessions, the Vitafoods Europe 2023 agenda will explore everything
from market trends, sustainability, women in nutraceuticals, and
more. Highlights of this year’s event include:
• Future of Nutrition Summit – join a diverse range of C-suite
industry leaders and futurist thinkers for an exclusive, paidfor
one-day summit discussing the trends and technologies
that will shape the nutrition industry in 5+ years’ time – from
precision nutrition and the digitalization of health management
to sustainable supply chain solutions.
• Vitafoods Europe Conference – this premium, two-day
conference returns in a new format, focused on current
challenges and opportunities in sports and active nutrition;
cognitive and emotional health; metabolic and immune
health; life stages and healthy ageing. Now located in a
purpose-built theater on the Vitafoods Europe show floor,
visitors can easily combine attending the conference
alongside their regular show floor and expo experience.
• The Vitafoods Insights Theater – returning for 2023, the
Vitafoods Insights Theater offers free-to-attend expert
sessions diving into current global consumer trends, updates
on regulatory and supply chain issues, as well as insights into
delivery formats and packaging.
• Startup Innovation Challenge – discover cutting-edge
innovations from the most exciting health and nutraceutical
startups as they pitch their ideas live. .
• Sustainability Resource Center – dedicated to driving
sustainable change in the nutrition industry, this resource
center offers expert presentations and insights into the full
spectrum of sustainability issues.
Experience innovations, ideas and insights
yourself
“Standing still simply isn’t an option in this industry; people
return to Vitafoods Europe year-after-year to drive their
businesses forward and be inspired.” says Mather. “This
year, we are offering another lively agenda, packed full of
exciting opportunities to connect and gather knowledge. This
includes both new and reimagined premium, paid-for events
that will dive deeper into current trends and future industry
predictions; the Vitafoods Europe Conference and the Future
of Nutrition Summit. The latter joins the Vitafoods Europe
2023 family after being a huge success at previous Food
Ingredients Europe events. We truly believe that Vitafoods
Europe 2023 has something for everyone, and that this year's
attendees will experience the very best in industry innovations
and insights to keep their businesses at the leading-edge of
nutrition.”
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