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Travel & Hospitality Awards - Americas 2023

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What sets Weekender apart<br />

within the hospitality space?<br />

We are here to inspire the next<br />

generation of travelers to adventure<br />

more into the great outdoors, to<br />

explore new areas and activities, to<br />

find and nurture their passions, and<br />

to connect with themselves, those<br />

they love, and the world around them<br />

more deeply.<br />

With Weekender, this is your chance<br />

to explore new places, try new<br />

things, and create lifelong memories<br />

with the ones you love, and to do it<br />

through adventure and exploration<br />

at the heart of your vacation<br />

experience. We’re here to make it all<br />

possible. You get the comforts of<br />

a luxury stay with proximity to the<br />

great outdoors, endless outdoor<br />

activities and adventures, Smart<br />

Hotel technological amenities,<br />

design-forward and modern rooms<br />

and public spaces, and a fun and hip<br />

basecamp for your next adventure.<br />

Is there any property or activity<br />

you’d recommend for a first-time<br />

visitor?<br />

I would recommend Great Pines<br />

(https://greatpines.com/), our<br />

flagship Weekender property and<br />

my first foray into hospitality in 2015,<br />

almost 6 full years before Weekender<br />

was born and launched in 2021, and<br />

began to grow very quickly over the<br />

last 18 months into now 7 hotels and<br />

properties, going on 10 in Q1 next<br />

year in <strong>2023</strong>.<br />

It’s right on the water on a beautiful<br />

Adirondack mountain lake, close to<br />

so many wonderful outdoor activities,<br />

has a restaurant and bar on property,<br />

and a real mountain lodge aesthetic<br />

and feel.<br />

You acquired your first property<br />

in 2015 but experienced sizeable<br />

growth during the pandemic<br />

years. What challenges did you<br />

face during the pandemic and<br />

how have you overcome these?<br />

I would say the biggest challenge was<br />

the rapidly changing labor market to<br />

be honest in these small destination<br />

Resort communities that our hotels<br />

are located in. But we found new<br />

and creative ways to overcome<br />

this challenge. Also early on in the<br />

pandemic the challenge of making<br />

guests feel safe and providing a safe<br />

and accommodating environment<br />

was a challenge but a challenge that<br />

we adapted to quickly.<br />

19

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