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Criteria<br />
Service<br />
Excellence in Service is an important<br />
category, as customer service can often<br />
be responsible for having guests return<br />
year after year. We look for the hotels<br />
and tour operators that go out of their<br />
way to please their guests, those that<br />
provide a personal level of service and<br />
take the time to get to know each visitor<br />
so that they might anticipate their every<br />
need. This can be something as simple<br />
as a 24-hour concierge desk, a hotel<br />
manager who offers a personal greeting<br />
or a tour guide who is happy to create<br />
bespoke private tours – but whatever<br />
it is, we are always pleased when we<br />
encounter staff that have been trained<br />
in the art of customer satisfaction.<br />
Style & Design<br />
It is no question that style and design<br />
plays a big part in selecting our awards<br />
shortlist. A guest will form an opinion<br />
about a hotel as soon as they arrive<br />
so it is important to us that all our<br />
winners make those first impressions<br />
count. We’re certainly not partial to a<br />
particular period of architecture – but<br />
whether we’re judging a gothic castle or<br />
an environmentally friendly lodge, the<br />
criteria remains the same. We consider<br />
factors such as architectural features,<br />
use of materials, creation of spaces,<br />
décor and the overall feel. We love it<br />
when we find a hotel that tells a story<br />
though its design and construction, or<br />
offers a design that is sympathetic to<br />
the natural surroundings of its location.<br />
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