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FEATURE<br />
EFTTEX<br />
A GREAT WAY TO<br />
BE AT EFTTEX<br />
WITHOUT A STAND<br />
There are so many reasons to be at EFTTEX in Budapest this June – and so many ways to<br />
attend. One of the easiest is the Best New Product (BNP) Exhibitor package – it might be a<br />
perfect solution to join EFTTEX as a last-minute exhibitor.<br />
EFTTEX BNP judging<br />
Veteran exhibitors know<br />
EFTTEX well, but we have all<br />
missed the good old meeting<br />
point for nearly four years now.<br />
EFTTEX trading general manager Dr<br />
Zoltan Kekkoi explained: “‘Let’s get back<br />
together’ is not just a slogan for the <strong>2023</strong><br />
event but rather a calling to action for all<br />
of us.<br />
“Covid forced us to stay home and<br />
build up new connections in the online<br />
field but we all missed the personal<br />
contacts and the buzz of a fair. As a BNP<br />
exhibitor, you are allowed to enter the<br />
exhibition as an exhibitor without having<br />
your own stand!”<br />
BRAND FOCUS<br />
As a Best New Product Exhibitor,<br />
you are allowed to nominate up to<br />
14 products in the Best New Product<br />
Showcase.<br />
Naturally, it is important only<br />
registered brands are allowed into this<br />
competition and it is also important that<br />
past year nominated products are also<br />
excluded. So, the focus is on the brands<br />
and the knowledge and development<br />
behind them<br />
24 www.tackletradeworld.com<br />
The previous year, the Digital Best<br />
New Product Showcase restructured<br />
the categories of the competition. Now<br />
there are around 50 categories in six<br />
main categories, so you do not need to<br />
compete with unmatchable products.<br />
Zoltan continued: “This new structure<br />
gives smaller companies a chance to<br />
challenge the big ones and overtake<br />
them in the competition. But the<br />
Best New Product Showcase is not<br />
just a competition, it’s also a powerful<br />
marketing tool. Enormous exposure<br />
is guaranteed during and after the<br />
Showcase – this presence is essential<br />
for all the small brands to step into the<br />
limelight.”<br />
It’s not just the categories that were<br />
renewed in 2022 but the judging system<br />
and the newly introduced ‘green booster’<br />
(for environmentally friendly products)<br />
were also given a refresh.<br />
This year, the Showcase returns to a<br />
live event, so you can meet the nominees<br />
and check your rivals live.<br />
Zoltan continued: “As our world<br />
becomes greener, EFTTEX wants<br />
to join green solutions and inspire<br />
all BNP Showcase entries to do the<br />
same. The ‘green booster’ can change<br />
the competition and provide a greener<br />
solution, from runner-up to winner<br />
position. Right now, it isn’t enough to<br />
have a new solution, take care that you<br />
chose a green solution to reach the top.”<br />
Moreover, as an exhibitor, you can<br />
enjoy all the benefits of your badge You<br />
can book a meeting room and invite your<br />
business partners there to enjoy a private<br />
atmosphere where you discuss big deals.<br />
This year, EFTTEX will have not just<br />
a fly fishing pool but a bait casting pool<br />
and a carp aquarium too.<br />
So, you can enjoy a presentation at one<br />
of the demo pools or drop in for a coffee<br />
at the Business Lounge.<br />
As a BNP exhibitor, you will be<br />
given one exhibitor badge after the first<br />
product nomination and an additional<br />
one after each third new nomination.<br />
Zoltan concluded: “Be sure, there<br />
will be a lot of companies who would<br />
rather want to visit EFTTEX as a BNP<br />
exhibitor than as a visitor, be one of them<br />
and register now!”<br />
EFTTEX<br />
www.efttex.com
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