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Australian tackle trade<br />
worth A$11bn to economy<br />
• Continued from page 3<br />
cent of adults considering<br />
recreational fishing to be an<br />
acceptable activity.<br />
“Recreational fishers also<br />
contribute to environmental<br />
stewardship by picking up rubbish<br />
when out fishing, while some<br />
participate in habitat restoration<br />
activities or donate to organisations<br />
trying to improve aquatic health.”<br />
Managing director of the<br />
Fisheries Research and Development<br />
Corporation (FRDC), Dr Patrick<br />
Hone, outlined how recreational<br />
fishing is an important part of<br />
Australian culture and contributes to<br />
the nation’s health and wellbeing.<br />
“Timely research on recreational<br />
fishers is critical to informing<br />
fisheries management in a changing<br />
climate,” Dr Hone said.<br />
“Critical to FRDC is investing in<br />
research to ensure scientific evidence<br />
underpins sustainable management of<br />
our aquatic resources for the benefit<br />
of all Australians – whether it’s for<br />
commercial or recreational purposes.<br />
“This report will contribute to a<br />
body of knowledge that collectively<br />
we need to invest in to ensure that<br />
a pastime enjoyed by one in five<br />
Australians can be enjoyed now and<br />
for generations to come – tight lines.”<br />
The National Social and Economic<br />
Survey of Recreational Fishers was<br />
supported by funding from the<br />
FRDC on behalf of the Australian<br />
Government.<br />
You can read the survey here:<br />
www.frdc.com.au/project/2018-161<br />
Key stats<br />
• 4.2 million Aussies fish – or one in<br />
five adults<br />
• Worth more than $11.5 billion to GDP<br />
per annum<br />
• Supports over 100,000 jobs each year<br />
• Three quarters of recreational fishers<br />
participating in litter clean-ups or habitat<br />
restoration projects<br />
• People who fish are found to have, on<br />
average, higher levels of wellbeing than nonanglers<br />
• Fishing is perceived positively by non-anglers<br />
• Fishing helps nurture family bonding and<br />
positive social connections<br />
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Confluence – good for your business<br />
The <strong>2023</strong> AFFTA Confluence continues to take shape as efforts to<br />
get more retailers to the show remain a top priority.<br />
The new partnership between AFFTA and TrackFly will provide<br />
the fly fishing industry with data that has not been available to the<br />
industry before. TrackFly will provide an overview of its findings<br />
plus give a detailed report at the annual trade event.<br />
AFFTA executive director Lucas Bissett said: “The renewed<br />
effort to make the fly fishing industry event stronger starts with data.<br />
Over 100 retailers are participating in the TrackFly census, which<br />
will give us a more accurate look into sales data throughout the<br />
industry. This is something the industry has never had at this level<br />
before.”<br />
With the dashboard to be presented semi-annually, the first report<br />
will be at the September 26th to 28th event in Salt Lake City.<br />
Stephen Baird of TrackFly will report at the AFFTA Industry<br />
Breakfast that precedes the show’s the opening. While a top-level<br />
outlook will be provided at the breakfast, seminars throughout the<br />
event will provide a more granular look and how to digest the data.<br />
“The data is here to support retailers and manufacturers,” reports<br />
Baird. “We want to provide a more confident report to the industry<br />
by using data directly taken from retailer point of sale systems.<br />
The data is anonymous but allows retailers to compare their sales<br />
performance to regional and national data. We will show retailers<br />
how to use this data to help them with sales throughout the year.”<br />
“The AFFTA Confluence is more than a name change, it’s<br />
a complete overhaul of the industry’s trade event,” explained<br />
Kenneth Andres, AFFTA’s event director. “This also changes how<br />
the association works with its membership. We’re giving members<br />
relevant material that they can use to help grow their business.”<br />
Contact Kenneth – kenneth.andres@affta.org – for details.
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