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ADVERTORIAL<br />
CHANGING CHALLENGES,<br />
CHALLENGING CHANGES<br />
Standing firm, with 30 years of visibility and experience in the fishing line sector, Hungarybased<br />
Balázs Filament Technologies has evolved into a business which is now one of the<br />
most prominent and best-known names in the European market.<br />
All of the hard work and<br />
development efforts for Balázs<br />
Filament Technologies (BFT)<br />
over the past three years have<br />
certainly not been in vain.<br />
Having doubled the production capacity<br />
at its facility has meant that the last two<br />
years have been the best in the company’s<br />
30-year history in the market. In fact, 2022<br />
was exceptional as the company actually<br />
doubled its revenue.<br />
But now, the enterprise is consolidating<br />
its position and standing its ground on the<br />
markets. Thanks to its planned overseas<br />
strategy Balázs Filament Technologies<br />
is now present in both North and South<br />
America as well as in the Middle East<br />
and South Africa along with, of course, all<br />
the countries in the European Union and<br />
beyond.<br />
42 www.tackletradeworld.com<br />
MEETING THE CHALLENGE<br />
BFT’s CEO and owner Lajos Balázs<br />
explained: “There are such rapid changes<br />
going on at present in this uncertain<br />
world. Manufacturing trends have<br />
been transformed just as fast as trading<br />
tendencies. This goes for all areas, not<br />
exclusively just for the angling line<br />
business.<br />
“The old saying might, after all, be true –<br />
‘the only constant in life is change’. Change<br />
is constant, that is a fact. However recent<br />
happenings have accelerated the process.<br />
“The pandemic and the way it has been<br />
handled, not to mention its after effects;<br />
the issue of climate change and the move<br />
to take more potent action against it; the<br />
latest conflicts, [some of which are on our<br />
doorstep.]<br />
“These have a huge impact on the future<br />
that lies ahead of us. It is a certainty that<br />
the social and economic structures that<br />
prevailed in the last 20 years will undergo<br />
partial reconstruction and new paradigms<br />
will emerge.<br />
“Since this change has been going<br />
on now for a while, Balázs Filament<br />
Technologies has some experience<br />
in handling and reacting to new and<br />
unexpected situations.”<br />
EMBRACING THE CHANGES<br />
Balázs Filament Technologies has both<br />
the skills and the advantageous position<br />
to flexibly tackle changes head on. It<br />
has a distinguished and firm standing<br />
in the angling line market with a strong<br />
reputation for having always handled<br />
unfamiliar conditions strategically well.<br />
Flexibility is the management’s forte as
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