Casino Life & Business Magazine edition 159 May 2023

business / CASINO LIFE & BUSINESS MAGAZINE 19
➤ How do you adapt the
business you lead to the
changes occurring in the
gambling industry and to
unforeseen circumstances
that could affect this
industry, given the current
legislative context?
In an industry with constant
legislative and economic changes,
we focus on continuous
market evaluation, identifying
opportunities and risks. Since
2020 we have publicly disclosed
our tactical strategy and have
continued to adjust it despite
the effects of the pandemic and
economic instability, as well as
frequent legislative changes.
Our finance and strategy
team have been working hard
to achieve accurate projections.
➤ How do you evaluate progress
in achieving objectives
throughout the year
and how will you make
adjustments if necessary?
We closely monitor performance
indicator reports and
constantly monitor market
trends. Additionally, we rely on
feedback from employees and
customers in order to ensure
we are on the right track and
remain at the top of industry
preferences.
➤ What are the objectives
and plan for NOVOMATIC
Romania operations this
year?
The NOVOMATIC group
aims to provide customers with
the newest and most innovative
game equipment and mixes
launched this year at ICE 2023.
One of the strengths of the
portfolio are the four types of
packages with progressive link
jackpots, its prices are tailored
to different types of locations
and players. These are attractive
in every way and include
innovative game selections with
special features and doublings.
NOVOMATIC has also
launched new versions of the
Imperator Black Edition equipment,
the most appreciated
and awarded in the portfolio,
now available in three versions:
Black Edition II 3.27, Black
Edition II XL, and Black Edition
1.49J. PRIMUS PRO is another
versatile equipment available
for operators who want to replace
COOL Fire I equipment
with a cost-effective solution at
an unbeatable price.
All of this equipment can
be tested by customers at our
showroom in Otopeni.
Regarding sales strategy, we
have developed a series of campaigns
and programs, including
the BUY-BACK program,
designed to help operators renew
their equipment portfolio
at special prices. At the same
time, it is also a sustainable recycling
CSR project, because
some components are being
reused to develop new gaming
equipment. The program has
been expanded, due to its success,
and is now available for
rental operations as well.
We are currently working
on the efficient allocation of
new conversions on the market,
with the sales and technical
teams working intensively on
this aspect. We have worked to
provide the best financial conditions
so that operators are not
financially impacted. The price
of a NOVOMATIC game equipment
logistic tax for conversion
is 100 euros + VAT, and in this
cost, they can also upgrade their
Interview with
Valentin-Adrian
Georgescu,
CEO of
NOVOMATIC
Romania,
setting objectives for 2023
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