Savanta - Consumer Unwrapped Webinar

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02 Blurring Boundaries The outlines that have defined long-standing social norms, behaviours and categories are dissolving. We’ve noticed a blurring of boundaries in numerous industries and across varying contexts which present brands with both opportunities and challenges. savanta.com 10
No Labels Needed Gen Z, Alpha and younger Millennials express a strong aversion to prescriptive labelling, no matter how implicit. <strong>Consumer</strong>s deeply value the freedom of authentic self-expression. Whatever the industry, from fashion to finance, brands need to consider how their products and services are presented, ensuring that consumers feel like they have the room to make their own choices, to forge their own narrative. Have you made any assumptions about the consumer in your messaging or marketing? Do you know how to speak to your consumers? savanta.com 11
Page 1 and 2: Consumer Unwrapped savanta.com make
Page 3 and 4: Let’s go beyond the obvious… We
Page 5 and 6: Ownership alternatives Fear of comm
Page 7 and 8: When it comes to finding the right
Page 9: 42% of young people say they are hi
Page 13 and 14: Redefining home Lockdowns and remot
Page 15 and 16: 03 Balancing Acts There is a tensio
Page 17 and 18: 76% of young people find it refresh
Page 19 and 20: Elevated personalisation How can yo
Page 21 and 22: I know, it’s a lot to take in. 01

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