Savanta - Consumer Unwrapped Webinar
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Ownership alternatives<br />
Fear of commitment? <strong>Consumer</strong>s, especially Youth, are<br />
increasingly interpreting ownership as being “tied down”.<br />
Whether it’s a house, car or even clothes, consumers want<br />
freedom and flexibility in how they experience a product.<br />
Subscriptions such as Volvo, Own the Runway, Love Home<br />
Swap, and Depop succeed in providing value via access<br />
rather than ownership.<br />
What flexibility in ownership do you offer your<br />
consumers?<br />
How can your brand facilitate peer to peer ownership?<br />
savanta.com<br />
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