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Savanta - Consumer Unwrapped Webinar

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01<br />

The New<br />

Value<br />

Equation<br />

The consumer’s definition of value is<br />

evolving. Brands must understand and react<br />

to these changes - look beyond price and<br />

creatively assess how their products and<br />

services deliver value. Lucky for you,<br />

consumers have told us all about the factors<br />

that drive purchase consideration.<br />

savanta.com<br />

4

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