Savanta - Consumer Unwrapped Webinar

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Authenticity is king The Attention Economy forces brands to bombard consumers with a cacophony of messages and ads across social, digital and physical mediums. Brands are starting to sound alike, feeding an inherent distrust and a perception that brands pretend to care. Instead, consumers are turning to peers for authentic feedback and relying on social commerce to construct their perceived value of a brand. savanta.com 6
When it comes to finding the right product or service… 2/3 young people find ‘customer online reviews’ and ‘word of mouth’ useful Vs. 1/3 say ‘brand advertisements’ are useful… How and when do consumers brag about your brand? savanta.com What is your social commerce strategy? 7
Page 1 and 2: Consumer Unwrapped savanta.com make
Page 3 and 4: Let’s go beyond the obvious… We
Page 5: Ownership alternatives Fear of comm
Page 9 and 10: 42% of young people say they are hi
Page 11 and 12: No Labels Needed Gen Z, Alpha and y
Page 13 and 14: Redefining home Lockdowns and remot
Page 15 and 16: 03 Balancing Acts There is a tensio
Page 17 and 18: 76% of young people find it refresh
Page 19 and 20: Elevated personalisation How can yo
Page 21 and 22: I know, it’s a lot to take in. 01

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