Savanta - Consumer Unwrapped Webinar
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
The Warm Glow<br />
Behavioural Science shows that people make choices that support<br />
their personal narrative. These choices may not always be logical,<br />
but they align with what we think about ourselves and give us a<br />
sense of joy and satisfaction (a “warm glow”) when we do our part to<br />
help others or society. <strong>Consumer</strong>s are slowly but surely valuing<br />
brands that reflect their ideals and can deliver ‘warm glow’ moments.<br />
“[Our choices] align with what we<br />
think about ourselves and give us<br />
a sense of joy and satisfaction (a<br />
“warm glow”) when we do our<br />
part to help others or society”<br />
savanta.com<br />
8
Change language