Savanta - Consumer Unwrapped Webinar
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Create environments that<br />
transport<br />
One way brands can tilt the scales in favour of adventure and<br />
discovery is by creating 5-star physical experiences. The<br />
Peak-End cognitive bias means that people tend to judge an<br />
experience based on how it feels at its peak and at its end,<br />
rather than on the average of every moment. Top performing<br />
venues facilitate peak experiences by creating environments<br />
that transport the consumer away from the stresses of their<br />
daily lives. Ensuring that all sensory stimuli - lighting,<br />
textures, sounds and smells - work in harmony to achieve a<br />
carefully curated environment is crucial.<br />
Where are the peak moments in your consumer<br />
journey?<br />
Has your retail or on-trade experience achieved multisensory<br />
harmony?<br />
savanta.com<br />
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