Savanta - Consumer Unwrapped Webinar

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Surprise to delight <strong>Consumer</strong>s are bored from being pigeonholed. Despite the expectation for curation, there is a sense that it’s leading to a stifling of discovery. Brands that manage to challenge consumers’ preconceptions provide the sense of delight and adventure they’re craving. Unusual collaborations, unexpected product pairings, and interesting product re-packaging are ways to facilitate brand discovery without compromising on expectations for personalised curation. savanta.com 16
76% of young people find it refreshing/ exciting when brands do a combination of repackaging, bundling products, forming unexpected collaborations and / or offering opportunities to personalise a product. How is your brand surprising and challenging consumer preconceptions? How is your brand facilitating the discovery of new brand elements? savanta.com 17
Page 1 and 2: Consumer Unwrapped savanta.com make
Page 3 and 4: Let’s go beyond the obvious… We
Page 5 and 6: Ownership alternatives Fear of comm
Page 7 and 8: When it comes to finding the right
Page 9 and 10: 42% of young people say they are hi
Page 11 and 12: No Labels Needed Gen Z, Alpha and y
Page 13 and 14: Redefining home Lockdowns and remot
Page 15: 03 Balancing Acts There is a tensio
Page 19 and 20: Elevated personalisation How can yo
Page 21 and 22: I know, it’s a lot to take in. 01

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