Savanta - Consumer Unwrapped Webinar

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The Warm Glow Behavioural Science shows that people make choices that support their personal narrative. These choices may not always be logical, but they align with what we think about ourselves and give us a sense of joy and satisfaction (a “warm glow”) when we do our part to help others or society. <strong>Consumer</strong>s are slowly but surely valuing brands that reflect their ideals and can deliver ‘warm glow’ moments. “[Our choices] align with what we think about ourselves and give us a sense of joy and satisfaction (a “warm glow”) when we do our part to help others or society” savanta.com 8
42% of young people say they are highly influenced to buy a product/ service if it makes them feel good about doing the right thing for society… What are the emotional rewards in your product/service portfolio? What are the warm glow opportunities? savanta.com 9
Page 1 and 2: Consumer Unwrapped savanta.com make
Page 3 and 4: Let’s go beyond the obvious… We
Page 5 and 6: Ownership alternatives Fear of comm
Page 7: When it comes to finding the right
Page 11 and 12: No Labels Needed Gen Z, Alpha and y
Page 13 and 14: Redefining home Lockdowns and remot
Page 15 and 16: 03 Balancing Acts There is a tensio
Page 17 and 18: 76% of young people find it refresh
Page 19 and 20: Elevated personalisation How can yo
Page 21 and 22: I know, it’s a lot to take in. 01

Savanta - Consumer Unwrapped Webinar

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