Savanta - Consumer Unwrapped Webinar
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Authenticity is king<br />
The Attention Economy forces brands to bombard consumers<br />
with a cacophony of messages and ads across social, digital<br />
and physical mediums. Brands are starting to sound alike,<br />
feeding an inherent distrust and a perception that brands<br />
pretend to care. Instead, consumers are turning to peers for<br />
authentic feedback and relying on social commerce to construct<br />
their perceived value of a brand.<br />
savanta.com<br />
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