Savanta - Consumer Unwrapped Webinar
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No Labels Needed<br />
Gen Z, Alpha and younger Millennials express a strong aversion<br />
to prescriptive labelling, no matter how implicit. <strong>Consumer</strong>s<br />
deeply value the freedom of authentic self-expression. Whatever<br />
the industry, from fashion to finance, brands need to consider<br />
how their products and services are presented, ensuring that<br />
consumers feel like they have the room to make their own<br />
choices, to forge their own narrative.<br />
Have you made any assumptions about the<br />
consumer in your messaging or marketing?<br />
Do you know how to speak to your consumers?<br />
savanta.com<br />
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