Savanta - Consumer Unwrapped Webinar

Surprise to delight
Consumers are bored from being pigeonholed. Despite the
expectation for curation, there is a sense that it’s leading to a stifling of
discovery. Brands that manage to challenge consumers’
preconceptions provide the sense of delight and adventure they’re
craving. Unusual collaborations, unexpected product pairings, and
interesting product re-packaging are ways to facilitate brand discovery
without compromising on expectations for personalised curation.
savanta.com
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