Home Textile Exports November 2023

4
HTE
Running for a
better future
As we step into the promising realm of 2023, I am delighted to greet you with
an exciting update from Home Textile Exports magazine. Over the years, our
publication has been committed to providing you with the latest trends, insights,
and innovations in the world of home and contract textiles, and this year is no
exception.
We are thrilled to announce that we have attended all the significant home and
contract textile fairs held in 2023, ensuring that we are well-versed in the latest
developments within our dynamic industry. These events provide a unique opportunity
to connect with industry leaders, designers, manufacturers, and innovators,
making it possible for us to bring you the most comprehensive coverage and
exclusive insights.
Our journey through these international fairs commenced with the grand spectacle
of Heimtextil Frankfurt, the largest event of its kind. This iconic fair is the
epicenter of home and contract textiles, where the latest designs, sustainability
initiatives, and technological advancements are showcased. Our team will be
on the ground again in the approaching 2024, capturing every moment, conversation,
and innovation to provide you with a firsthand look at the future of our
industry.
In the coming months, we are excited to continue our international fair attendance,
ensuring that we are at the forefront of emerging trends and technologies.
Our schedule includes all prominent events allowing us to distribute free copies
of our magazine and remain dedicated to delivering the most relevant and up-todate
information to our readers.
At Home Textile Exports, we are committed to being your trusted source for all
things home and contract textiles. Our mission is to keep you informed about the
latest market trends, sustainable practices, design inspirations, and technological
advancements. By attending these fairs, we are actively contributing to our goal
of providing you with the most valuable and insightful content in the industry.
Group Chairman
Publisher
Managing Editor
(Responsible)
Advisory Board
Editorial Consultants
Correspondents
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Chief Accountant
Subscription
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Omer Faruk GORUN
(omer.gorun@img.com.tr)
Ayca SARIOGLU
(ayca.sarioglu@img.com.tr)
Tel: +90 212 604 5100
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Tolga CAKMAKLI
(tolga.cakmakli@img.com.tr)
Yusuf DEMIRKAZIK
(yusuf.demirkazik@img.com.tr )
Ismail OZCELIK
(ismail.ozcelik@img.com.tr)
I encourage you to stay connected with us, whether through our magazine, website,
or social media platforms. Our team is dedicated to keeping you informed
and inspired as we continue our journey through the world of home and contract
textiles in 2023 and beyond.
Thank you for your ongoing support and trust in Home Textile Exports Magazine.
We look forward to sharing an exciting year filled with innovation, creativity, and
excellence in the textile industry.
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PROFILE
Avocado takes
eco-luxury to new
heights
Avocado, makers of certified organic mattresses and
bedding, just took eco-luxury to another level with their
new recycled silk duvet insert.
T
To make the comforter, Avocado fills a
soft, 400-thread-count, GOTS-certified
organic cotton case with renewable, recycled
mulberry silk — one of the finest
silks in the world. Perfect for every
season, the comforter stays cool in the summer
and warm in the winter. It’s lightweight, breathable,
thermoregulating, and machine washable.
“Our recycled silk comforter is the pinnacle of sustainable
luxury,” said Annie Graybill, Avocado’s
Director of Product Marketing. “Wonderfully cozy,
practical, and gentle on the planet — that’s just
how we do things at Avocado.”
While silk production requires less water than other
fabrics, it also relies on domesticated silkworms
that feed on the leaves of the mulberry tree. That’s
why Avocado uses recycled silk for its Silk Duvet
Insert. It’s a more ethical option compared to virgin
silk. Plus, recycled silk reduces waste by keeping
silk scraps out of landfills and giving them new
life as luxurious, sustainable bedding.
November 2023

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PROFILE
The new product is consistent with Avocado’s
Project Zero Waste. Avocado has an overall waste
diversion rate of 78% and its goal is at least 80%.
Avocado is always seeking innovative ways to be
more sustainable — while never compromising
the luxury feel of its products. From materials to
manufacturing and shipping, Avocado understands
that every small decision contributes to its larger
impact.
As part of Avocado’s commitment to 1% For the
Planet, Avocado also donates 1% of all its revenue
to vetted nonprofits. And as a Climate Neutral certified
brand, Avocado reduces its footprint, offsets all
of its scope 1, 2, and 3 emissions, and advocates
for legislation that will help fight the climate crisis.
November 2023

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EVENTS
CIFF Shanghai
a source of inspiration and trade
for home, outdoor and contract
textiles and decoration
CIFF covered all themed products including bedding, sofas,
dining&living rooms furniture, office&public spaces and hotel
furniture, furniture machinery, home textiles and accessories,
outdoor furniture&furnishing, etc.
November 2023

AAfter more than 8 years of development,
CIFF (Shanghai) is now
taking a quality domestic market
as the foundation, striving to boost
domestic and foreign sales at the
same time. It integrates and empowers the exhibition
stores, and allows the top design brands and
the leading brands in the industry to reinforce each
other. CIFF (Shanghai) exhibits comprehensive
themes, covering the entire industry chain (both
upstream and downstream) of furniture and furnishing.
With home design as the core, CIFF covers
all themed products including bedding, sofas, dining&living
rooms furniture, office&public spaces
and hotel furniture, furniture machinery, home textiles
and accessories, outdoor furniture&furnishing,
etc. As the world’s leading professional furniture
exhibition, CIFF (Shanghai) also holds the CIFF
Woodworking Machinery Fair (WMF), CIFF Shanghai
Offices&Public Spaces Exhibition, CIFF Shanghai
Home Textiles&Accessories Lifestyle Exhibition,
and CIFF Shanghai Urban Outdoor Furniture Fair,
committed to realizing 24/7 sales in all channels
around the year, and building a diversified home
furnishing ecosystem that is mutually beneficial
and win-win.
On September 7, the launching ceremony of the
“National Home Refreshing Shopping Season and
Shanghai Furniture Consumption Festival 2023 “
15

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EVENTS
was held, with the attendance of Vice Minister of
Commerce Sheng Qiuping. In addition, relevant
officials from the Shanghai Municipal Government
and local commercial authorities, as well as representatives
from relevant industry associations,
financial institutions, and home furnishing companies
participated in the event.
September 7 and 8 was set as “CIFF Shanghai
Home Refreshing Shopping Days”, bringing together
one hundred renowned companies to
launch new products, uniting dealer stores across
the country to jointly release consumer preferential
policies, such as exhibition sample clearance
sales, promotions on popular products, on-site
coupon handouts and offline orders, to help unleash
consumption potential and better meet consumers’
diversified home furnishing needs.
November 2023

heimtextil-trends.com
9. – 12. 1. 2024
FRANKFURT, ALMANYA
Ürünler ve etkileri konusunda yeni bir
hassasiyetle karakterize edilen geleceğe
dönük çığır açan sunumumuzu keşfedin.
Dokunma ve hislerden, zihin açıklığı ve
empatiye kadar bu hassasiyeti deneyimleyin.
Ev tekstili endüstrisinin doğa, teknoloji ve
insanlar arasında sürdürülebilir ve hassas
bir etkileşime doğru dönüşümü başladı.
Heimtextil Trends 24/25’e Hall 3.0’da katılın!
info@turkey.
messefrankfurt.com
Tel.: +90
-216-384 50 50

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EVENTS
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The 52nd CIFF (Shanghai) adopts the theme
of “Leading New Consumption, Serving New
Patterns”. The exhibition is mainly characterized
by home design, covering the entire industry
chain (both upstream and downstream) of home
furnishings.
Three “poles” of design leading new
trends in furniture consumption
The contemporary design pavilions have been
built to occupy an area of 60,000 square meters,
with a high degree of participation of commercial
design brands, high intensity of design content,
and high launch rate of new products from renowned
brands. Top international and domestic
design brands have confirmed their participation
in the exhibition, presenting a new style of home
design to the industry. CIFF has truly conquered
the commanding height of China’s home design.
High-end software presenting highquality
home scenarios
Three high-end software pavilions have been
built to include two Sofa Flagship pavilions and a
Sleeping Center, covering a total area of 90,000
square meters. The Sofa Flagship pavilions bring
together leading domestic and foreign brands to
present high-quality home scenarios. CIFF aims
to develop the pavilion for state-of-the-art smart
sleep ecology, involving international sleep,
Chinese style sleep, and smart sleep&life, striving
to boost healthy sleep consumption.
Four major sub-fairs promoting the
upgrade of furniture supply
The four sub-fairs, CIFF WMF, CIFF Shanghai
Offices&Public Spaces Exhibition, CIFF Shanghai
Home Textiles&Accessories Lifestyle Exhibition,
and CIFF Shanghai Urban Outdoor Furniture Fair
were held at the same time, covering the entire
home furnishing industry chain (both upstream
and downstream) , opening up a new, youthful
and diversified lifestyle from multiple dimensions,
and helping to optimize and upgrade home furnishing
supply.
November 2023

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EVENTS
Precise invitations and concerted
efforts to boost household consumption
Through double integration, we collaborated with
Macalline to hold regional tours, group and joint marketing
activities with different regions and stores,
invite the right dealers to the fair. CIFF Organized a
series of special exhibition forums to accurately access
designer database resources, invite designers
to the fair, and use professional design capacity to
boost home consumption.
store synchronization” to promote the launching
of new stores after the fair, providing effective
channels to boost consumption. Moreover, CIFF
launched the “International Buyers Return Plan” to
make arrangements for overseas buyers to attend
the fair, promote foreign trade, help export companies
go overseas, and smooth the international
trade of furniture&furnishing.
Two-pronged approach, calling on the
circle of friends globally
CIFF gives full play to the advantages of being the
top platform, and gather global resources of highend
dealers, designers, and media to promote indepth
connection between global industries.It also
makes full use of the advantage of “exhibition and
November 2023

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PROFILE
Cute heroes in
baby rooms with
Cottonbox
Produced with one hundred
percent cotton content, bedding
sets prevent sweating and
provide a comfortable sleep
in all seasons thanks to their
breathable fabric structure.
C
Cottonbox, which adds joy to children’s
rooms with its colorful designs and fun patterns,
adorns the dreams of the little ones
this season. The brand, which includes
the Baby product group in its Fall 2023 &
Winter 2024 Collection inspired by the naturalness of
cotton, offers a unique sleep experience. Reflecting the
imagination of the little ones in its designs, Cottonbox
combines fun-filled patterns with beautiful colors. The
little ones who meet cute heroes with Moon Mint bedding
sets in the collection get to know animals closely.
Pandas are guests in baby rooms with the Musico Oranj
duvet cover set in white and orange.
Healthy and peaceful sleep
Cottonbox, which closely follows trends with its innovative
design line, carefully creates the room of the little
ones’ dreams. Produced with one hundred percent
cotton content, bedding sets prevent sweating and provide
a comfortable sleep in all seasons thanks to their
breathable fabric structure. The brand, which carries
out production in European standards in all printing
and dyeing stages, offers quality and healthy sleep to
babies and children. The brand, which always prefers
naturalness in its designs, appeals to all age groups
with its original color and pattern contents.
November 2023

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EVENTS
HTE
New Sensitivity:
Heimtextil Trends 24/25 focus
on textile transformation
PProgressive theme setting and spectacular
stagings for all textile professionals who
want to constantly expand their knowledge:
This is what the Heimtextil Trends stand for.
After last year’s focus on circular solutions,
Heimtextil Trends 24/25 will once again shed light on
transformative textile innovations: “At the upcoming
event, Heimtextil Trends will again show ways in which
the transformation of the home textiles industry is continuing.
They thus form the inspirational heart of our
trade fair and translate global megatrends into textile
visions,” says Olaf Schmidt, Vice President Textiles &
Textile Technologies.
Under the title “New Sensitivity,” the focus is on innovations
and changes in the composition of textiles, in
addition to aesthetic aspects. “In this context, sensitivity
means considering the impact on the environment when
making a decision or creating a product. Understanding
how natural ecosystems work and prioritising balance as
the default are key,” says Anja Bisgaard Gaede, Founder
of SPOTT trends & business.
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EVENTS
How does New Sensitivity translate into something concrete
in the lifestyle industry, and what does having a sensitive
approach to design and products mean? Also the
adoption of Artificial General Intelligence (AGI) is transforming
current times. AGI has the potential to bring innovative
solutions and help tackle significant challenges,
also in the textile industry. However, AGI can have the
opposite effect on society. AGI needs the mindset of New
Sensitivity that helps simplify complexity, expand creativity,
and find unseen solutions, also within the world of
textiles.
Plant-based: textiles made from plant
crops or plant by-products
Plant-based textiles mean that the fibres are derived from
something that grows rather than being synthetically produced.
The sustainable advantage of plant-based textiles
is that their origin is natural and, therefore, more able to
recirculate in existing ecosystems. They can be divided
into two groups. The first group of textiles are made from
plant crops. New resilient crops like cactus, hemp, abaca,
seaweed, and rubber offer new sustainable textile solutions.
Because of mechanical extraction, they can grow
despite climate changes and require fewer chemicals in
their development. The second group consists of textiles
made of plant by-products which are leftover raw materials
from production such as banana, olive, persimmon
and hemp.
November 2023

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EVENTS
Technological: technology and technical solutions transforming
textiles
Technology can support the transformation of textiles
through the use of different methods: upcycling and recycling
of textiles, textile construction, and textile design.
Due to decades of production, textiles are now a
material available in abundance. Developing technologies
for recycling textile waste and methods for upcycling
textiles increases the circular usage of existing textiles.
Furthermore, old textile construction techniques also offer
pathways to sustainable solutions: For instance, using
knitting technology for furniture upholstery produces
less fabric waste; alternatively, weaving technique allows
the creation of several colours using only a few coloured
yarns. Textile Design Thinking is another method that addresses
critical issues such as energy usage and durability
of natural fibres and enhances these through technological
textile advancement.
Bio-engineered: engineered to enhance
bio-degrading
To a certain degree, bio-engineered textiles represent
a fusion of plant-based and technological textiles. Bioengineering
bridges nature and technology and transforms
the way textiles are made. They can be divided into
two directions: fully bio-engineered and bio-degradable
November 2023

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EVENTS
HTE
textiles. In the production of fully bio-engineered textiles
nature-inspired strategies are adopted. Instead of growing
plants and extracting their fibres, textiles are made from
the protein, carbohydrates, or bacteria in corn, grass, and
cane sugar. Manufacturing involves a bio-molecular process
that creates filaments which are made into yarn. The
sustainable advantage of bio-engineered textiles is that
they can have some of the same functionalities as synthetically
produced textiles, while still being biodegradable
because of their natural origin. Biodegradable fibres
can be added to conventional textiles like polyester to
enhance the conventional textiles’ ability to revert to materials
found in nature and hence biodegrade in natural
environments such as water or soil. Although not biodegrading
completely, these bio-enhanced textiles will biodegrade
up to 93 % compared to conventional textiles.
November 2023

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EVENTS
Heimtextil Trends 24/25: new colourways
A sensitive approach to colouring methods is expressed
by a dynamic yet subtle colour palette created through
natural pigments deriving from the earth, as traditional
colouring processes are brought to the next level through
innovative bioengineering technology. In pursuit of creating
colours that evoke emotions in our senses while
at the same time respecting our values in protecting the
environment, we see colour bacteria growing pigments
generating hues with great richness and depth. This New
Sensitivity includes acceptance of natural colour flows,
as colours may fade with time or morph into new colourways.
The colourways for Heimtextil Trends 24/25 were
inspired by natural colours deriving from avocado seeds,
algae, living bacteria, antique pigments such as raw sienna,
and bio-engineered indigo and cochineal. The high
black component in most colours allows for widespread
application and a greater variety of combinations. The
punchy saturated accents enhance our senses as they lift
our spirits. In contrast, the grounding neutrals in different
shades of grey, terra and even dark purple allow for calmness
and tranquillity.
November 2023

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EVENTS
HTE
Future Materials: regenerative design
How are regenerative textiles and materials defined?
Regenerative design is dedicated to developing holistic
creative practices that restore or renew resources, have
a positive impact on the environment, and encourage
communities to thrive. For Heimtextil 2024, design futures
consultancy FranklinTill is curating a global showcase
of cutting-edge textiles and materials to illustrate
the principles of regenerative design and recognize pioneering
designers, producers and manufacturers who
are at the forefront of regenerative design.
The Trend Space at Heimtextil in Frankfurt, Germany,
January 9-12, 2023, will showcase these pioneering
solutions in an inspiring way. In addition, Heimtextil
Trends will offer visitors orientation and insights into
the future of home and contract textiles in the form of
workshops, lectures and other interactive formats.
November 2023

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PROFILE
HTE
Renewed beds are
more relaxing with
Bambi’s Frezya cotton
bedspread
W
While renewing mattresses that are
worn out and losing their first day’s
performance is important for the right
sleep quality, choosing a bed suitable
for your body type, as well as choosing
a sleep aid accessory, helps you start the day
fresh. Bambi, which minimizes the negative effects
of seasonal transition with its innovative sleep-related
product range, rests the body and mind with its
Frezya cotton bedspread.
Offering alternatives for every taste with five different
color combinations, the bedspread also prevents
sweating problems caused by temperature
differences.
relaxing atmosphere
in the bedroom with
its unique harmony.
The double-sided
use feature of the
cover, which does
not require ironing
thanks to its elegant
weaving technique
and adapts to different
styles, turns every
day into a different
story.
Offering more than a quality sleep to its users, the
Frezya cotton bedspread compatible with Bambi’s
beds refreshes the environment thanks to its simple
design. Frezya cotton bedspreads, which can be
used in all seasons thanks to their ability to prevent
the body from sweating, provide a more practical
use with their double-sided surface.
The need for ironing is eliminated with
the elegant weaving technique
It consists of a Frezya cotton bedspread, pique and
pillowcase, while its elegant patterns support the
stylish look of the bed. The bedspreads, which come
in five different colors: blue-cream, aqua greenbeige,
rose-grey, light salmon-blue and grey-cream,
offer the opportunity to be used for many years
with their strong fabric. Designed with the touch of
nature, the natural colors of the product create a
November 2023

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46
HTE
PROFILE
Bedrooms
are getting
beautiful with
Schafer Home
S
Schafer, the leading brand of the sector
with its original, stylish and durable
product range offered in 55 stores
and 2,000 sales points across Turkey,
continues to beautify life and homes
with its home textile products. Offering a combination
of quality and elegance, Schafer Home brings its customers
a wide range of products including bed linen
sets, bedspreads, bed linen, bed linen, bed linen sets,
dowry sets, towels and mats.
Schafer Home brings autumn colours to the bedrooms
with Petra double pique, which is prepared to bring a
modern touch to the bedrooms with its high quality, soft
structure provided by its 100 percent cotton fabric. In
addition to beige, tile, khaki, mustard and grey colour
options, Petra double pique measuring 200x230 cm,
which appeals to consumers who love simplicity in the
bedroom with its elegant pattern, can also be used as
a bedspread thanks to its aesthetic appearance. Petra
double pique is especially preferred by consumers who
want a sound sleep without getting cold and sweating
during seasonal transitions.
Schafer Home invites customers who want to add a
difference to the appearance of their space with the
original design concept, aesthetics and quality it brings
to home textiles to its stores and online sales points
to choose the most suitable Schafer Home product for
themselves.
November 2023

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PROFILE
HTE
A bright year with
Özdilek Home
Textile
AWith its quality, modern design and
innovative products, Özdilek Home
Textiles will bring the spirit of the new
year to your home with Snowflake
Double Duvet Cover Set specially prepared
for the new year.
Özdilek Home Textiles Snowflake Double Duvet Cover
Set, which offers a soft usage area with its hundred percent
cotton fabric, winks to the new year. Designed with
patterns that carry the calmness of blue and the spirit
of the new year, the duvet cover set reflects the sparkle
of the new year to the bedrooms. It is an alternative for
those who want to wake up to the new year with peace
and those who are looking for a stylish gift for their loved
ones. Özdilek Home Textiles Snowflake Double Duvet
Cover Set continues to make a difference in living spaces
with its quality and design that warms us in the winter
season.
A design to warm your heart from
Özdilek
Özdilek Home Textiles Snowflake Double Duvet Cover
Set, which will be the choice of those who want to make
a difference in their living spaces with themes that make
them feel the spirit of the new year, offers a healthy and
comfortable sleep experience thanks to its breathable
fabric structure and soft texture. The duvet cover set,
which includes four pillowcases and offers extra comfort,
will accompany your peaceful sleep.
.Özdilek Home Textiles will continue to add colour and
elegance to homes with its wide range of products from
duvet covers to bedspreads, blankets to towels.
November 2023

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54
HTE
FOCUS
Quality curtain
fabrics should
have these
features
T
The curtains that decorate our living
rooms, bedrooms, in short, every room
of our home are generally designed from
tulle and provide the best design of the
curtain need. Drapery fabric, which
makes homes look more beautiful, provides a great advantage
due to its easy use. Curtains designed from tulle
fabrics, which are preferred especially because they are
more useful, add a more stylish different atmosphere to
the house. It is possible to create either a classic model
or a sportier model from tulle fabrics. It is possible to
choose patterns and colors especially in curtain types designed
from tulle fabrics that add a modern atmosphere
to the environment where they are used. In addition, as
we mentioned above, it is also preferred because of its
easy-to-use feature, that is, it is easy to open and close
and does not stain. It is also extremely practical in terms
of assembly and is also manufactured in a pocket-friendly
way.
November 2023

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HTE
FOCUS
Areas where tulle and curtain fabrics
are used
Curtain models, which have become a part of modern
designs, are suitable for both offices and home environments.
If you want to give your windows a stylish
look, you should be very careful when choosing curtain
fabric. You should choose the curtains that are responsible
for visually enriching the house from the highest
quality fabrics and designed. You should even choose
curtains that are compatible with your furniture. It is
also important to use curtains to protect from harmful
sun rays. It is also very important that the curtains that
give a pleasant ambiance to the home environment are
designed from fabrics with an aesthetic appearance.
You can come across drapery fabrics in a wide variety
of types and structures. Curtain types that increase
comfort by revealing the beauty of homes also give
your living spaces an aesthetic appearance.
Characteristics of drapery fabrics and
tulle
People who will choose curtains generally pay attention
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HTE
FOCUS
to the fabrics of the curtains to be tulle. Curtains, which
have become the trend of recent times in terms of home
decoration, consist of a wide range in terms of color and
fabric selection. The curtains, which attract attention
with eye-catching fabrics, are designed in accordance
with every style and request. Apart from being useful,
being pocket-friendly and versatile production also adds
a different touch to living spaces. Curtain models consisting
of different fabrics used in many parts of homes
and offices are an important need. Curtains, which
have multiple advantages in terms of use, are masters
of making the house look more elegant... Being made of
moisture and dirt repellent fabrics also draws attention
to the curtain models with their durable features. But it
is worth noting that if the curtain comes to the fore in
terms of elegance, their prices will be higher.
Points to consider when choosing
curtains
When choosing curtains, the decoration of the house
should be prioritized. It is seen that the window structure
and the intended use of the room play an important
role in the curtain selection. In addition, we can say that
another important point is to choose curtains according
to the wall color. Finally, it is definitely compatible with
the furniture of your home.
November 2023

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NEWS
HTE
Increase in
consumer
spending
on home
renovation and
decoration
bodes well for
the sector
The global home textile market in 2022 was valued
at US$125.58 billion. The market is expected to
reach US$174.14 billion by 2028.
HHome textile can be referred to the fabrics
utilized for decorating and furnishing
the home. Home textile comprise of
extensive range of functional as well as
decorative items or products used mainly
for the purpose of decorating homes.
Various advancements in technologies have transformed
conventional textiles into high-performance textiles via adding
various functionalities and improving the durability of
products, that have increased their demand among target
customers. Therefore, all such technological innovations are
predicted to drive the demand for home textiles in the forthcoming
years. The market is expected to grow at a CAGR of
approx. 5.6% during the forecasted period of 2023-2028.
The report provides the bifurcation of the market into four
segments based on the product: Bedroom Linen, Bathroom
Linen, Carpet and Floor Coverings, and Others. In 2022,
bedroom linen lead the home textile market with the majority
of market share. On the other hand, the bedroom linen
segment is expected to experience high growth, owing to the
rising demand for luxury and designer bedroom linen with
multiple functional benefits, which would drive the market
growth.
The report further provides the segmentation based on the
distribution channel: Retail Outlets and Online. In 2022, the
retail outlets home textile segment lead the home textile
market, occupying more than half of the market. The market’s
expansion is aided by the better selling experience of
November 2023

61
the manufacturing industry and catering to the
needs of the customers, which has resulted in
the significant growth of home textiles in retail
outlets industry.
Asia Pacific dominated the market in 2022,
owing to the availability of cheap labour, raw
material, products, etc. Asia Pacific is further
divided into four regions: China, India, Japan
and Rest of Asia Pacific.
In North America, the US is expected to be
the largest and fastest growing region in the
forecasted period. Whereas, in the Europe region,
Germany held the majority of share in
the market. Germany home textile market is
expected to grow in the future as Germany is
also the largest importer of home textiles in
Europe.
Market dynamics:
The global home textile market has been
growing over the past few years, due to factors
such as rising income levels, expanding real
estate industry, increase in consumer spending
on home renovation and decoration, rapid
urbanization, upsurge in fabric demand of
light weight products and many other factors.
Rising real estate businesses among the
European and other countries would accelerate
the development of housing buildings &
societies, which would eventually result in the
increasing demand for home renovation and

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