Home Textile Exports December 2023

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Hoping a brighter
year ahead!
As we reflect on the year 2023, marked by global challenges such
as the ongoing conflicts in Ukraine, Russia, Israel, Palestine, and the
unfortunate earthquake in Southeastern Anatolia, Turkiye, we find
ourselves deeply moved by the resilience and strength demonstrated
by communities worldwide. In the face of adversity, the human spirit
prevails, and we earnestly hope for a year of healing and progress in
2024.
Despite the turbulence around us, Home Textile Exports magazine
has had a remarkably busy and productive year. We have remained
committed to our mission of connecting and promoting the vibrant
home textile industry on a global scale.
As we turn our gaze towards the future, we hold onto the belief that
2024 will bring brighter days for humanity. In the spirit of optimism
and unity, we aspire for a year of global cooperation, understanding,
and prosperity.
At Home Textile Exports, we are proud to continue our tradition
of organizing intensive international fair participation trips. These
events serve as platforms to showcase the innovations and excellence
of our advertisers, fostering collaboration and growth within
the industry. Our efficient distribution channels ensure that the
latest trends, technologies, and products reach our readers across
the globe.
We express our sincere gratitude to our readers, contributors, and
partners for their unwavering support. Together, we look forward to
a future where the home textile industry thrives, transcending borders
and contributing to the well-being of communities worldwide.
Group Chairman
Publisher
Managing Editor
(Responsible)
Advisory Board
Editorial Consultants
Correspondents
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Chief Accountant
Subscription
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Omer Faruk GORUN
(omer.gorun@img.com.tr)
Ayca SARIOGLU
(ayca.sarioglu@img.com.tr)
Tel: +90 212 604 5100
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Tolga CAKMAKLI
(tolga.cakmakli@img.com.tr)
Yusuf DEMIRKAZIK
(yusuf.demirkazik@img.com.tr )
Ismail OZCELIK
(ismail.ozcelik@img.com.tr)
As we bid farewell to 2023, let us carry the lessons learned and the
hope for a better tomorrow into the new year. May 2024 be a year of
peace, progress, and prosperity for all.
Wishing you a Happy New Year!
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
HEAD OFFICE
İHLAS MEDIA CENTER
Merkez Mah. 29 Ekim Cad.
No:11 Medya Blok Kat:1
Yenibosna / İstanbul / Turkey
Tel: +90 212 454 22 22
Faks: +90 212 454 22 93
www.hometextile.com.tr
BURSA
KONYA
LIAISON OFFICE:
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Tel: +90. 224 211 44 50-51
Fax: +90. 224 211 44 81
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Tel: +90. 332 238 10 71
Fax: +90 332 238 01 74
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Tel: 0212 454 30 00

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New Year sparkle
at homes with
Linens!
AAdding sparkle to homes with its modern
style, Linens offers every detail together
for those who want to decorate
their homes in the new year with its
home textiles, accessories and tableware
collection. Linens brings New Year’s energy to
living spaces with its Birdie Collection and beautifies
homes in the new year.
Linens, which has broken many grounds with creative
and original designs with the slogan ‘Life Begins at
Home’, offers many alternatives for Christmas shopping
with its rich product range that appeals to every
area of the home and every taste, from bedroom to
kitchen, from tableware to accessories.
Linens’ prominent winter-themed Birdie Duvet Cover
Set will be the favorite of those who want to make
changes in their homes as they enter a new year. On
the double cotton satin duvet cover set, the kokina
and bird pattern, known as Christmas flower, draws attention.
Offering a cozy sleeping environment on cold
winter days with its soft texture, the product makes a
difference with its design and quality.
New Year sparkle in living spaces with
Linens!
New Year themed products that stand out in Linens’
accessories and tableware group will be on the radar
of those who want to add a big change to their home
with small touches. New Year’s themed mugs in red
and white colors and candle holders that catch the
eye with their design generate the concept of the New
Year’s table. Those who want to feel the energy of the
new year in their living spaces decorate their homes
with decorative products in Linens’ accessories group.
Plush pillows, products with kokina or bird patterns,
objects with house figures bring the spirit of the new
year to homes.
December 2023

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HeiQ unveils HeiQ Skin
Care - a probioticsinfused
textile
technology
HeiQ introduces a 100% biobased and long-lasting cosmetic
finishing technology for textiles to the market. The newest
addition to the HeiQ portfolio harnesses the power of
active probiotics and selected prebiotics to enhance the skin
microbiome, turning the human’s largest organ into the bestlooking
one.
HHeiQ, a global leader in textile innovation,
is proud to announce the launch
of HeiQ Skin Care technology for nextto-skin
apparel and home textiles.
This revolutionary proprietary technology,
100% biobased and meticulously designed, marks
a significant advancement in textile innovation.
HeiQ Skin Care is a synbiotic textile finish aimed at
providing a balanced microbiome for glowing skin,
even after repeated use and washing of textiles. Unlike
conventional products, HeiQ Skin Care utilizes slow-release
prebiotics and probiotics seamlessly integrated
into a biobased textile matrix, enriching the skin’s microbiome
diversity, and offering long-lasting cosmetic
benefits.
The synergistic combination of prebiotics and probiotics,
known as synbiotics, delivers a soothing cosmetic
skin treatment while we relax, work, or sleep. Probiotics
not only restore and improve the skin’s natural balance
but also enhance its self-repair capabilities. Synbiotics
promote skin renewal, rebalancing, and improved appearance,
reducing the signs of aging and establishing
a favorable environment for the skin’s natural repair
mechanisms.
“HeiQ Skin Care represents a leap forward in textile innovation,
combining the power of probiotics and prebiotics
to enhance skin microbiome and overall skin
appearance. It is another way of delivering our promise
of improving the lives of billions, which is at the core of
everything we do at HeiQ”, says Mike Abbott, Head of
HeiQ Textiles & Flooring Business Unit. “Our technology
is a testament to HeiQ’s commitment to pushing
the boundaries of what textiles can achieve, and we are
excited to showcase it at ISPO Munich 2023.”
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A second skin that takes care of the
first
Our skin, the largest organ in human body, is home to
a diverse community of microorganisms called the skin
microbiome. It plays a crucial role in maintaining good
skin condition, acting as a protective barrier against
harmful agents. However, various factors, such as hormones,
genes, diet, smoking, environmental exposures,
and excessive UV radiation, can disrupt its balance,
leading to skin conditions like rashes, acne, psoriasis,
rosacea, skin irritation, redness, eczema, and odor.
Maintaining a balanced skin microbiome is essential for
preserving skin integrity. HeiQ Skin Care is suitable for
all textile fibers, both natural and synthetic, and can be
applied to all textile items that come in direct contact
with the skin. This versatility makes it an ideal choice for
daily use- at work, during sports, leisure activities, or as
bedding items like bed sheets and pillows.
Intensive wear trials conducted during the development
stage have proven the consistent release of synbiotics
(prebiotics and probiotics) onto the skin, creating conditions
to foster a well-balanced microbiome.

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CIFF Guangzhou 2024 - New
concept, new layout, and bigger
spaces for the living and dining
room furniture industry
The first phase of the 53rd CIFF Guangzhou will take place
from 18 to 21 March 2024. It will be dedicated to home
furniture and divided into three main sections: Home Furniture,
Home Decoration & Home Textile, and Outdoor Furniture,
Sunshade & Leisure.
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The Home Furniture section will
HTE
give significant attention to Living
and Dining Room Furniture in an
offering which would, on its own,
constitute the world’s largest trade
fair dedicated to this product sector. Over 600 exhibitors—including
Hobang, Senchuan, J&C, Grand
Modern, Levia, Artsymen, Rudi, Bilaodian, DHF,
and more—will occupy no fewer than 14 halls and
150,000 square metres of exhibition space at this
year’s new location in Area C of the Canton Fair
Complex and Area E of the PWTC Expo, following a
reformulation of the fair’s concept and the reorganization
of the general exhibition layout.
This section will be especially focused on meeting
the demands of international buyers and purchasing
managers for large contract projects, as well as
interior designers who will find a complete range of
products and all kinds of ‘one-stop shop’ solutions
for furnishing dining and living rooms—from dining
tables and chairs to sideboards and stools, as well
as coffee tables, TV stands, armchairs, and more.
International companies will also find all the OEM/
ODM services they need here, as well as opportunities
for establishing manufacturing and sales partnerships.
December 2023

heimtextil-trends.com
9. – 12. 1. 2024
FRANKFURT, ALMANYA
Ürünler ve etkileri konusunda yeni bir
hassasiyetle karakterize edilen geleceğe
dönük çığır açan sunumumuzu keşfedin.
Dokunma ve hislerden, zihin açıklığı ve
empatiye kadar bu hassasiyeti deneyimleyin.
Ev tekstili endüstrisinin doğa, teknoloji ve
insanlar arasında sürdürülebilir ve hassas
bir etkileşime doğru dönüşümü başladı.
Heimtextil Trends 24/25’e Hall 3.0’da katılın!
info@turkey.
messefrankfurt.com
Tel.: +90
-216-384 50 50

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The eight pavilions in Area C will be dedicated to:
Modern Furniture (14.1 and 15.1),
Living Room Furniture (14.2),
Living Room Design (15.2),
Living Room Space (16.2),
Living Room/Modern Furniture (14.3–16.3).
The six pavilions in Area E will be dedicated to
Dining Room Design (E1), Dining Space (E2), and
Dining Furniture (E3–E6).
The CE Area Promenade is a route for international
buyers to enjoy refreshments and additional
space for meetings and negotiations in the Buyer
Bar.
December 2023

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A comprehensive
look at the
sustainable bath
towels
By Zubeyde Sahin
Stowel.
Sustainability is not just a buzzword in today’s
world, it is a necessity. From what
we eat to how we furnish our homes, every
decision leaves a mark on our planet.
Today, let’s talk about an often-overlooked
item that plays an important role
in our daily routines: the humble bath
Sustainability and bath towels? “Can bath towels be sustainable?”
you might be thinking. The answer is a resounding
“Yes!” But before we get into the details, let’s look at
the bigger picture of why this is important.
Why Sustainability Matters
Every day we make choices that affect our environment.
From plastic bags to fast fashion, our daily consumption
often leaves behind a significant carbon footprint. This
is where sustainable living comes into play. By choosing
eco-friendly products, we can help reduce waste, conserve
natural resources and make a positive impact on
the world.
Bath towels may seem like a small part of this equation,
but the truth is that their production often involves harmful
chemicals, excessive water use and unfair labor practices.
We can help change that by opting for sustainable
bath towels.
What Makes a Towel “Sustainable”?
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A sustainable towel has two main components:
eco-friendly materials and ethical production processes.
When these two come together, we get a product
that is both longer lasting and more environmentally
conscious.
Environmentally Friendly Materials
The most common materials for sustainable bath towels
include organic cotton, bamboo and hemp. Here’s
a closer look at these natural fabrics.
Organic Cotton: Organic cotton is grown without the
use of harmful pesticides or chemical fertilizers. The
result? A super soft, durable and hypoallergenic towel.
And it’s biodegradable!
Bamboo
A rapidly renewable resource, bamboo regrows quickly
once harvested, requires little water and no pesticides.
When turned into fabric, bamboo is incredibly soft, antimicrobial
and highly absorbent.
Hemp Known for its durability, hemp can make a very
absorbent and quick-drying towel. Moreover, hemp cultivation
uses significantly less water than traditional cotton,
making it a highly sustainable choice.
Ethical Production Processes
Being environmentally friendly does not end with the
materials. The production process is equally important!
Companies practicing ethical production take into account
water use, energy consumption, chemical management
and employee welfare. Certifications such as
the Global Organic Textile Standard (GOTS) and Fair
Trade are good indicators of such practices.
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Benefits of Sustainable Bath Towels
Now let’s discuss why you should consider switching to
sustainable bath towels.
Superior Quality: Many users find that sustainable towels
are softer, more absorbent and longer lasting than their
conventional counterparts. Over time, you may find that
the initial cost of a sustainable towel is offset by its long
lifespan.
Skin Friendly
Natural materials like organic cotton and bamboo are
gentle on the skin. They are hypoallergenic, making them
perfect for those with sensitive skin or allergies.
Positive Environmental Impact: Every time you buy a sustainable
bath towel, you are voting for a healthier planet.
You are supporting responsible farming practices, saving
water and reducing the chemical load on our ecosystems.
Reduced Carbon Footprint
The production of traditional towels involves energy-intensive
processes that release harmful greenhouse gases into
the atmosphere. Sustainable bath towels are produced
using energy-efficient methods and renewable energy
sources, with a focus on reducing the carbon footprint.
Biodegradability: Unlike synthetic towels, which contribute
to the ever-growing waste problem, sustainable bath
towels are biodegradable. At the end of their lifecycle,
these towels break down naturally, leaving minimal impact
on the environment.
Solution
Sustainable bath towels are a game-changer in the textile
industry, combining functionality, comfort and environmental
responsibility. By choosing eco-friendly materials,
supporting ethical production methods and favoring reputable,
sustainable brands, we can make a positive impact
on the planet. Adopting sustainable practices in our daily
lives, even through simple choices like bath towels, collectively
contributes to a greener and more sustainable
future.
Hatay Tekstil İşletmeleri A.Ş (HATEKS) is a leading destination
for those looking for home and bath towels. With
a commitment to quality and aesthetics, Hatay Tekstil
İşletmeleri A.Ş (HATEKS) offers a wide range of carefully
selected products that elevate the ambiance of every living
space.
Sources
https://thesilvertex.com/blogs/news/revolutionizing-towels-with-noble-biomaterial-technology-thesilvertexs-ionic-advantage
https://noblebiomaterials.com/ionic-plus/
December 2023

www.issimo.com.tr

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Belly Glow duvet
cover set for the
New Year!
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Taç is ready for the new year with a
special duvet cover set! Taç Belly
Glow, a special duvet cover set for
those who want to decorate their bedroom
with the New Year spirit, adds
sparkle to the rooms.
Those who want to make a difference in their living spaces
with themes reflecting the spirit of the New Year will
find the ideal alternative at Taç. With the approach of the
most popular time of the year, Taç offers the Belly pattern
with Glow feature that glows at night to those who want
to decorate their homes with the spirit of the new year.
Thanks to a special printing technology, Taç Glow duvet
cover set, which collects daylight during the day and reflects
this light at night, decorates the rooms in the new
year with its Christmas theme with reindeer dominated by
white and red colors. The double duvet cover set adds a
warm touch to cold winter evenings with its soft texture
as well as its design. Decorated with reindeer, snowflakes
and pine trees, Belly Glow Duvet Cover Set is the favorite
of those who want to welcome the new year in a sparkling
way!
December 2023

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PROFILE
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Make a cool and comfortable
sleeping environment
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Due to the increasing heat during the
summer days, we are searching for that
gentle breeze in every corner of our
homes. One of the sensitive issues, especially
in scorching heat, is having quilts
that keep us cool and prevent sweating.
Lova Yatak, Turkey’s comfortable sleep brand, creates a
cool and comfortable sleeping environment in bedrooms
by bringing the summer breeze to your sleep with the softtouch
“Amy Pike.”
Starting the day beautifully and being able to maintain
high energy levels relies on quality sleep. Comfortable
beds and preferred textile products are essential for quality
sleep.
Lova Yatak, the comfortable sleep brand of Turkey that
gathers the admiration of consumers with its ergonomic
bed designs produced using the latest technology, as well
as stylish and unique home textile products, continues to
beautify your living spaces.
Enhancing the sleep experience with
flawless comfort
With the arrival of summer, Lova Yatak opens the doors to
peaceful nights with the soft-touch “Amy Pike,” which consists
of a fabric blend of 60% cotton and 40% bamboo,
for those who want a cool and comfortable sleep without
being affected by the scorching heat in their bedrooms.
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With “Amy Pike,” which serves as an inspiration for comfort
and happiness during sleep, you can combine elegance
and comfort. “Amy Pike” promises a comfortable
sleep experience in the summer months by preventing
sweating with its breathable structure, thanks to the combination
of bamboo and cotton fabric. It keeps the body
cool with its air conditioning effect. In addition to its effective
use, it adds a stylish look to the bedrooms with its
modern design and brightness.
A quilt that allows the body to breathe
The soft-touch “Amy Pike” prevents waking up sweaty in
the summer and prevents the disruption of your sleep,
doubling your sleep comfort with its non-oppressive structure
and durability. Lova Yatak, known for its constantly
renewed home textile products, reflects a modern stance
in its bedding textile collection with “Amy Pike,” taking the
sleep experience to a whole new level.
December 2023

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Which features should
the curtain fabric have?
The curtains that decorate our
living rooms, bedrooms, in short,
every room of our home are
generally designed from tulle
and provide the best design
of the curtain need. Drapery
fabric, which makes homes look
more beautiful, provides a great
advantage due to its easy use.
CCurtains designed from tulle fabrics, which are
preferred especially because they are more
useful, add a more stylish different atmosphere
to the house. It is possible to create either a
classic model or a sportier model from tulle
fabrics. It is possible to choose patterns and colors especially
in curtain types designed from tulle fabrics that
add a modern atmosphere to the environment where
they are used. In addition, as we mentioned above,
it is also preferred because of its easy-to-use feature,
that is, it is easy to open and close and does not stain.
It is also extremely practical in terms of assembly and
is also manufactured in a pocket-friendly way.
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Areas where tulle and curtain
fabrics are used
Curtain models, which have become a part
of modern designs, are suitable for both
offices and home environments. If you
want to give your windows a stylish look,
you should be very careful when choosing
curtain fabric. You should choose
the curtains that are responsible for visually
enriching the house from the highest
quality fabrics and designed. You should
even choose curtains that are compatible
with your furniture. It is also important to
use curtains to protect from harmful sun
rays. It is also very important that the
curtains that give a pleasant ambiance to
the home environment are designed from
fabrics with an aesthetic appearance. You
can come across drapery fabrics in a wide
variety of types and structures. Curtain
types that increase comfort by revealing
the beauty of homes also give your living
spaces an aesthetic appearance.
Characteristics of drapery
fabrics and tulle
People who will choose curtains generally
pay attention to the fabrics of the curtains
to be tulle. Curtains, which have become
the trend of recent times in terms of home
decoration, consist of a wide range in terms
of color and fabric selection. The curtains,
which attract attention with eye-catching
fabrics, are designed in accordance with
every style and request. Apart from being
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useful, being pocket-friendly and versatile production
also adds a different touch to living spaces. Curtain
models consisting of different fabrics used in many parts
of homes and offices are an important need. Curtains,
which have multiple advantages in terms of use, are
masters of making the house look more elegant... Being
made of moisture and dirt repellent fabrics also draws
attention to the curtain models with their durable features.
But it is worth noting that if the curtain comes to
the fore in terms of elegance, their prices will be higher.
Points to consider when choosing
curtains
When choosing curtains, the decoration of the house
should be prioritized. It is seen that the window structure
and the intended use of the room play an important
role in the curtain selection. In addition, we can say that
another important point is to choose curtains according
to the wall color. Finally, it is definitely compatible with
the furniture of your home.
December 2023

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PROFILE
Avocado takes
eco-luxury to new
heights
Avocado, makers of certified organic mattresses and
bedding, just took eco-luxury to another level with their
new recycled silk duvet insert.
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To make the comforter, Avocado fills a
soft, 400-thread-count, GOTS-certified
organic cotton case with renewable, recycled
mulberry silk — one of the finest
silks in the world. Perfect for every
season, the comforter stays cool in the summer
and warm in the winter. It’s lightweight, breathable,
thermoregulating, and machine washable.
“Our recycled silk comforter is the pinnacle of sustainable
luxury,” said Annie Graybill, Avocado’s
Director of Product Marketing. “Wonderfully cozy,
practical, and gentle on the planet — that’s just
how we do things at Avocado.”
While silk production requires less water than other
fabrics, it also relies on domesticated silkworms
that feed on the leaves of the mulberry tree. That’s
why Avocado uses recycled silk for its Silk Duvet
Insert. It’s a more ethical option compared to virgin
silk. Plus, recycled silk reduces waste by keeping
silk scraps out of landfills and giving them new
life as luxurious, sustainable bedding.
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The new product is consistent with Avocado’s
Project Zero Waste. Avocado has an overall waste
diversion rate of 78% and its goal is at least 80%.
Avocado is always seeking innovative ways to be
more sustainable — while never compromising
the luxury feel of its products. From materials to
manufacturing and shipping, Avocado understands
that every small decision contributes to its larger
impact.
As part of Avocado’s commitment to 1% For the
Planet, Avocado also donates 1% of all its revenue
to vetted nonprofits. And as a Climate Neutral certified
brand, Avocado reduces its footprint, offsets all
of its scope 1, 2, and 3 emissions, and advocates
for legislation that will help fight the climate crisis.
December 2023

More than Flooring
The leading International Flooring Show
in Asia Pacific
· 230,000 sqm
· 1,600+ exhibitors
· 85,000+ trade visitors
28-30 May, 2024 - 26 th Edition

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Bella Maison’s New
“Marine Collection”
draws inspiration from a
cool coastal spirit
Bella Maison, shaping all of its collection
Bdesigns with elegant and modern lines according
to global decor trends, continues
to beautify both homes and the world. The
brand’s new “Marine Collection” appeals
to those who want to experience the coastal
spirit in their homes. As seasons follow one another,
what remains from our dreams is always summer. The
most beautiful reflection of summer in decoration is the
marine theme. One side of you is on the beach, while
the other side is in the middle of the sea, sailing. The inseparable
trio of this fashion and decor trend consists of
warm tones of red, deep navy, and, of course, the main
color of summer, white. You don’t need to own a boat
to experience the marine theme; you can bring a bit of
the seaside atmosphere to your living spaces with small
touches in your home decor.
Hoist the sails!
We’re setting sail from the shore to the sea. Embracing
all shades of blue without hesitation and solidifying the
marine influence of coral red, Bella Maison adds every
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detail of seafaring to the world of decor with this new
collection. The new collection includes a range of products
that can be used in different corners of your home,
from fish-patterned plates to hand-printed tableware,
from beach towels to lampshades and flower pots, adding
vibrancy and coziness to your living space. When
we think of marine, the first things that come to mind
are the sea and sand. Using Bella Maison’s Mix & Match
designs that support this trend will set you a step ahead
in decoration.
Mixing every shade of blue with beige, combining the
decor with natural wood-look products, and adding thick
or thin lines to the design will be in harmony with the
marine style. The navy-blue and white horizontal striped
patterns, rope and cord organizers, and macrame wall
decorations, which are the most distinct marine details,
have found their place in Bella Maison’s new collection.
If the aim is to create spaces that are away from the
city, relaxing, and reflect the element of water in the
best possible way, then stone colors and linen textures
should also be included in the decor.

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Avocado Green gets softer
with launch of new plush
mattresses
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For twenty-five
years,
Rugs USA
has helped
its customers
turn their houses into homes,
offering a stunning array of rug
styles, materials, and sizes to suit
every design need and budget.
The company is now thrilled to
announce the launch of an exclusive
collection in collaboration
with internationally renowned,
award-winning fashion designer
Prabal Gurung. Prabal Gurung x
Rugs USA is an expansive collection
of rugs featuring 28 new
designs in a range of sizes and
price points.
The vision for the collection is
“West Meets East” - showing appreciation
for Prabal’s love of
Nepal and New York City. Known
for his use of color and dedication
to quality, he is an expert in modern luxury and
exceptional style. Prabal’s exclusive collection for Rugs
USA showcases his impeccable sense of color, patterning,
and texture, and translates it into beautiful, elevated
rug designs. Each piece reflects his unique perspective
and celebrates the beauty of heritage, diverse cultures,
and individuality.
“For this collaboration with Rugs USA, I took inspiration
from two concepts – my homeland, Nepal, and the place
where I found myself, New York. Blending Nepal’s mysticism
and magic with New York’s pragmatism, we created
a line of rugs that are colorful, textural, and vibrant, but
also play beautifully with neutrals. I’m so excited for customers
to be able to style and live with these pieces in
their homes,” said Gurung.
Alyssa Steele, CEO of Rugs USA, “We are thrilled to unveil
our first-ever fashion collaboration and have found the
perfect partner in the incredibly talented Prabal Gurung.
We’ve long admired him not only for his incredible designs
but also for his advocacy work and the ways in
which he celebrates the beauty of his homeland. We’re
proud to help bring his vision to life.”
“We’re inspired by the intersection of fashion and interiors
and know our customers want their homes to be an
expression of their personal style, just as much as the
clothing they wear,” Steele adds.
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A brand new product that
emphasises sustainability
reborn collection by TAÇ
Taç continues to make a difference
T
with its eco-friendly products for a
sustainable life. The brand new Taç
Reborn Collection, prepared by adhering
to Eco-Design principles, is
inspired by endemic plants that are
close to extinction with the aim of protecting nature
and ethical values.
Taç, one of the strongest brands of Zorlu Textile
Group in home textiles, continues to design products
that think about the future for a sustainable
world. Aware of the risk of depletion of natural resources
and working hard to leave a more livable
world for future generations, Taç has prepared the
brand new Reborn Bed Linen Collection with the
mission of less water, less waste, less carbon footprint,
more human value, more innovation.
The story of endemic plants such as Istanbul
Nazendesi, Cappadocia Onion and Van Reverse
Tulip comes to life in 6 different duvet cover sets.
Sustainability-oriented steps taken in accordance
with the principles of less water, less energy, less
carbon footprint and less paint consumption are
also realised with this collection. Reborn Duvet
Cover Collection, which is offered for sale in its
special packaging that can be used as a decorative
pillowcase, provides a soft touch with its 100% cotton
structure.
Taç adds value to both homes and the world with
the Reborn Collection, prepared with the slogan
“Today for the future” and focusing on sustainability.
With this collection, Taç tells the story of an endemic
plant from seed to flower. Reborn Bed Linen
Collection, which comes to life with the responsibility
to protect biodiversity, one of the important
issues in the field of environmental sustainability,
makes a difference in environmentally friendly
home textiles prepared with process optimisations
to reduce carbon and water footprint.In the collection
narrated through endemic plants; simple patterns
meet traditional Taç interpretation and create
a timeless elegance. With this collection, which is
realised with the theme of sustainability in design,
it is aimed to raise awareness for the protection of
endemic plants and to make efforts in this direction
more reciprocated by the society.
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PROFILE
HTE
Zorlu Textile Group
Companies derive their
strength from R&D
ZZorluteks and Korteks, Zorluteks and
Korteks, two Zorlu Textile companies,
continue to work with an R&D approach
focused on sustainability and circular
economy in line with Zorlu Group’s
Smart Life 2030 strategy for a more livable
world. According to the results of
the “Turkey R&D 250 Survey”, which includes Turkey’s
most prestigious R&D and design centres, Zorluteks
and Korteks were ranked again this year.
Zorluteks and Korteks, companies of Zorlu Textile
Group, one of Turkey’s largest home textile manufacturers,
were included in ‘Turkey’s R&D 250’. “Turkey’s
R&D 250 Survey” report, which reveals the R&D performance
of the Turkish business world and which
Turkishtime conducted for the 10th time this year, has
been published. According to the results of the “Turkey
R&D 250 Survey”, Zorluteks, Turkey’s leading home textile
manufacturer of Zorlu Textile Group, ranked 147th,
and Korteks, one of Europe’s leading integrated and innovative
polyester yarn production centres, which continues
to grow with sustainability-oriented investments,
ranked 216th. Zorluteks was also included in the Top
50 companies according to the number of female personnel
working in R&D centres in 2022. Zorluteks,
which continues to develop projects for women’s employment
in order to contribute to the construction of a
more sustainable world and to ensure gender equality
in line with Zorlu Group’s Smart Life 2030 sustainability
strategy, ranked 26th in the research.
Zorlu Textile Group companies, which continue their
efforts to be the pioneer of environmentally friendly
production in Turkey and the world with their expertise
in sustainability, also increase their R&D expenditures
every year. While TL 23,045,334 was spent on R&D activities
in 2021, an increase of 42 per cent was experienced
with an expenditure of TL 32,758,779 for 2022.
Taking actions to build a better future
Zorluteks and Korteks, two Zorlu Textile companies, are
making a name for themselves with an R&D approach
focused on sustainability and circular economy in line
with Zorlu Group’s Smart Life 2030 strategy for a more
livable world. Zorluteks, Turkey’s leading home textile
manufacturer, calculates its water and carbon footprint
on a product basis and carries out environmentally
friendly production with its R&D and technology investments.
With its Life Cycle Analysis (LCA) programme,
it is able to calculate the carbon load from the design
stage. With the Ecodesign product category, the first
product category with low carbon load, it ensures that
the carbon footprint is reduced by at least 50 per cent.
Korteks, which was accepted to the European Union’s
Horizon Programme for research, development and
innovation projects with the PLASTICE Project, draws
attention in the world with the innovative products resulting
from its R&D. For example, it produces special
technical polyester yarns used in the structures of windmills.
Korteks, which is the supplier of the world’s largest
manufacturers of these fabrics, also makes a name
for itself by producing polyester yarn from 100 per cent
plastic bottles.
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PROFILE
HTE
Increase in
consumer
spending
on home
renovation and
decoration
bodes well for
the sector
The global home textile market in 2022 was valued
at US$125.58 billion. The market is expected to
reach US$174.14 billion by 2028.
HHome textile can be referred to the fabrics
utilized for decorating and furnishing
the home. Home textile comprise of
extensive range of functional as well as
decorative items or products used mainly
for the purpose of decorating homes.
Various advancements in technologies have transformed
conventional textiles into high-performance textiles via adding
various functionalities and improving the durability of
products, that have increased their demand among target
customers. Therefore, all such technological innovations are
predicted to drive the demand for home textiles in the forthcoming
years. The market is expected to grow at a CAGR of
approx. 5.6% during the forecasted period of 2023-2028.
The report provides the bifurcation of the market into four
segments based on the product: Bedroom Linen, Bathroom
Linen, Carpet and Floor Coverings, and Others. In 2022,
bedroom linen lead the home textile market with the majority
of market share. On the other hand, the bedroom linen
segment is expected to experience high growth, owing to the
rising demand for luxury and designer bedroom linen with
multiple functional benefits, which would drive the market
growth.
The report further provides the segmentation based on the
distribution channel: Retail Outlets and Online. In 2022, the
retail outlets home textile segment lead the home textile
market, occupying more than half of the market. The market’s
expansion is aided by the better selling experience of
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the manufacturing industry and catering to the
needs of the customers, which has resulted in
the significant growth of home textiles in retail
outlets industry.
Asia Pacific dominated the market in 2022,
owing to the availability of cheap labour, raw
material, products, etc. Asia Pacific is further
divided into four regions: China, India, Japan
and Rest of Asia Pacific.
In North America, the US is expected to be
the largest and fastest growing region in the
forecasted period. Whereas, in the Europe region,
Germany held the majority of share in
the market. Germany home textile market is
expected to grow in the future as Germany is
also the largest importer of home textiles in
Europe.
Market dynamics:
The global home textile market has been
growing over the past few years, due to factors
such as rising income levels, expanding real
estate industry, increase in consumer spending
on home renovation and decoration, rapid
urbanization, upsurge in fabric demand of
light weight products and many other factors.
Rising real estate businesses among the
European and other countries would accelerate
the development of housing buildings &
societies, which would eventually result in the
increasing demand for home renovation and