food Marketing - Technology 6/2023
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
food Marketing & Technology is the international magazine for executives and specialists in the food industry.
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Ingredients<br />
and reinforces Sweegen’s commitment<br />
to maintaining the highest stevia<br />
quality standards in the industry.<br />
Mislabeling on purpose threatens<br />
market differentiation and creates<br />
confusion about investing in cuttingedge<br />
technologies. Innovators in the<br />
industry risk losing their competitive<br />
edge if competitors intentionally<br />
make false claims about similar<br />
products. Recognizing and rewarding<br />
genuine innovations becomes crucial<br />
in fostering a marketplace that<br />
values and encourages technological<br />
advancements. Ensuring accurate<br />
labeling practices is not only a matter<br />
of compliance but also fundamental<br />
to sustaining a fair and competitive<br />
market landscape.<br />
Continued Investigation into<br />
Adulterated Reb-M.<br />
Sweegen is actively investigating<br />
reports of adulterated Reb M originating<br />
from China and entering the US and<br />
EU markets directly or indirectly. The<br />
company is committed to thorough<br />
research and plans to collaborate with<br />
relevant authorities to report findings.<br />
Sweegen is determined to address any<br />
issues related to product authenticity<br />
and maintain the highest standards in<br />
the stevia industry.<br />
In addition to consumer trust,<br />
regulatory compliance is a central<br />
concern for <strong>food</strong> and beverage<br />
companies. Regulatory bodies<br />
establish specific guidelines and<br />
standards for labeling <strong>food</strong> products,<br />
especially those incorporating novel<br />
ingredients such as stevia produced<br />
through various methods. Companies<br />
found to violate these regulations<br />
may face legal consequences.<br />
Adhering to established guidelines is<br />
a legal imperative and key to ensuring<br />
consumer safety and maintaining the<br />
industry’s integrity.<br />
It is essential to note that bioconversion<br />
stevia holds the advantage of claiming<br />
non-GMO verification. Sweegen<br />
believes that accurately labeling<br />
products as bioconversion stevia aligns<br />
with regulatory approval and provides<br />
consumers with clear information about<br />
this innovative sweetener’s unique<br />
characteristics and benefits.<br />
False claims undermine the scientific<br />
integrity of the industry. Accurate<br />
representation of research and<br />
development is crucial for advancing<br />
knowledge within the community.<br />
Sweegen remains steadfast in<br />
its commitment to innovation,<br />
transparency, and consumer safety.<br />
The company will continue collaborating<br />
with industry stakeholders, regulatory<br />
bodies, and customs authorities<br />
to uphold the highest standards in<br />
producing and labeling stevia products.<br />
Sweegen provides sweet-taste solutions<br />
for <strong>food</strong> and beverage manufacturers<br />
around the world. The company aims to<br />
reduce sugar and artificial sweeteners<br />
in the global diet. Partnering with<br />
customers, Sweegen creates delicious<br />
zero-sugar products that consumers<br />
love. With the best modern sweeteners<br />
in its portfolio, such as Bestevia® Rebs<br />
B, D, E, I, M, and N, and sweet proteins<br />
brazzein and thaumatin, along with its<br />
deep knowledge of flavor modulators<br />
and texturants, Sweegen delivers<br />
market-leading solutions that customers<br />
want, and consumers prefer.<br />
fmt<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • December <strong>2023</strong><br />
17
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