food Marketing - Technology 6/2023

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Editorial Let it Snow, Let it Snow Eat, Drink and be Merry When I grew up, this time of year was often very exciting. It often snowed in Yorkshire in the 1970s so we sledged and made snowmen a lot. There were many things to finish at school before the holidays, lots of events and parties, carol singing was a favourite. My mum always said she needed a Christmas Wish List on December 1st. Not before and certainly not afterwards! Nowadays everything blends into one and the internet deliveries often can come the same day they are ordered. I miss that. The waiting is part of the excitement, the tension increases the value of the gift. As I remember I mostly ordered books anyway. As 2023 comes to an end, I have decided to share some of my wishes with you and maybe they will inspire you to dare to have a dream of your own. First of all I wish more clarity and respect for those who choose to eat meat or choose not to. It may be easier to have specific products that are not just a copy of something else. I read an article that burgers made of a meat substitute have around 13 more ingredients which serve to mimic the taste and function of the beef. That seems a lot to me. Why not make a vegan / vegetarian patty and add different flavours and colours. It doesn’t have to be called a meat replacement, just a vegetarian product. Christmas wouldn’t be Christmas for me without snacks and sweets. However I would prefer good products in small amounts to cheap chocolates with inferior ingredients. I love mint and orange flavours as well as chunky nuts. Perhaps my favourite wish this year, I would like to spend time with my family; it would be a dream for each of my four children to join me for a meal in a restaurant of their own choosing and to enjoy each other’s company for an evening, or afternoon or breakfast. With my wife, it should be all three. I would get the most precious gift of all – five times. But it is my List! For my readers, colleagues and clients, I wish your hard work is rewarded and that you find time to relax and play as well as to produce, research or sell. If Ian Healey Editor-in-Chief the weather fits, go sledging or skiing and have snowball fights; or snorkling, swimming or making sandcastles, if the climate is more suited; at least enjoy the fresh air. This year my family again asked for my Wish List. Food has become such a big part of my life, that this is also reflected in my hopes and plans for the New Year. But you can never have enough books! Cheers If you like it – subscribe! food Marketing & Technology • December 2023 3 food Marketing & Technology • December 2023
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