Selwyn_Times: January 17, 2024
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Wednesday <strong>January</strong> <strong>17</strong> <strong>2024</strong> <strong>Selwyn</strong> <strong>Times</strong><br />
Latest Canterbury news at starnews.co.nz<br />
NEWS 19<br />
The Warehouse tries to crack<br />
rivals with a dozen eggs for $5<br />
• By Benjamin Plummer<br />
IN A move that may<br />
ruffle rivals’ feathers, The<br />
Warehouse is selling cartons<br />
of a dozen Farmer Brown fresh<br />
colony eggs for $5 in all its<br />
stores.<br />
The “everyday low price”<br />
deal was brought in after The<br />
Warehouse sold thousands of<br />
cartons when it ran the same<br />
deal in December.<br />
“We hatched this plan after<br />
seeing how well Kiwis responded<br />
to the $5 price as part<br />
of our daily deals promotion,<br />
and we hope plenty of smart<br />
and savvy shoppers get down<br />
to The Warehouse to grab a<br />
carton of eggs,” said company<br />
spokesperson Jenny Epke.<br />
The $5 deal rivals all of New<br />
Zealand’s biggest supermarkets,<br />
with the popular Farmer<br />
Brown branded eggs currently<br />
selling for $8.39 at Countdown<br />
and New World, and $7.59 at<br />
Pak’nSave, according to the<br />
supermarkets’ websites.<br />
“We’re focusing on bringing<br />
grocery prices down in a tough<br />
grocery market, and are striving<br />
to be the cheapest go-to<br />
RUFFLING FEATHERS: The Warehouse is selling<br />
cartons of Farmer Brown fresh colony size 6 eggs for<br />
just $5.<br />
PHOTO: NZ HERALD<br />
for breakfast and lunchbox<br />
essentials for Kiwi families,”<br />
Epke said.<br />
“We’re tackling the price of<br />
grocery essentials one-by-one<br />
– we’ve got $4.30 butter, $3<br />
milk, $1.25 bread, $8 cheese<br />
and now $5 eggs as another<br />
key staple. The price of food<br />
is a huge challenge that Kiwi<br />
families are navigating and<br />
they deserve to have access to<br />
the essentials at reliable and<br />
affordable prices.”<br />
The $8 cheese is a 700g<br />
block of Mainland Colby or<br />
Edam, which costs $13.90 at<br />
Countdown and $13.99 at New<br />
World stores.<br />
The latest move by The<br />
Warehouse has been welcomed<br />
by Consumer NZ, which says<br />
lower pricing drives competition.<br />
“New Zealand has been crying<br />
out for more players to take<br />
on the supermarket duopoly,<br />
so we’re pleased to see that The<br />
Warehouse is not only offering<br />
sharp pricing to their customers<br />
but on staples like eggs,”<br />
head of advocacy and research<br />
Gemma Rasmussen said.<br />
While The Warehouse<br />
would be making little money<br />
off the sale, it would be likely<br />
to bring in more customers,<br />
she said.<br />
“This is called a ‘loss leader’,<br />
where, despite making a<br />
potentially small profit on<br />
this ‘leading’ product, The<br />
Warehouse will attract<br />
shoppers to their store, who<br />
will be likely to pick up other<br />
pantry essentials or fresh<br />
produce on their way to the<br />
checkout,” she said.<br />
It is the latest move in The<br />
Warehouse’s attempts to rival<br />
the supermarket duopoly after<br />
launching a fresh produce trial<br />
in six selected stores around<br />
the country in February last<br />
year.<br />
The $5 Farmer Brown deal is<br />
available in every Warehouse<br />
store, with a limit of six<br />
cartons per customer.<br />
– NZ Herald<br />
Charitable Trust<br />
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