Magzoid Magazine - Luxury Magazine in the Creative Space | February 2024 |

BRAND LOGO
I
THE HEART OF STYLE: DECODING THE COMME DES GARÇONS PLAY LOGO
n the vibrant realm of fashion, where every
brand seeks a unique visual identity,
Comme des Garçons Play stands out with
its unmistakable logo—a bold, red heart
adorned with distinctive eyes. This emblem,
far from the conventional expressions
of love, serves as a symbol not only for the
brand but also for the youthful spirit it encapsulates.
Designed by Polish artist Filip
Pagowski at the behest of Rei Kawakubo in
2002, this logo has become an icon in the
world of luxury casual-style products.
Design Philosophy: A Playful Rebellion
The Comme des Garçons Play logo embodies
a rebellious yet playful spirit. Departing
from the conventional symbols of love,
this heart is rendered with angular lines and
a rough texture, imparting a raw and unpolished
aesthetic. Its uniqueness lies in the
gaze of the almond-shaped eyes, which,
despite their innocence, carry a hint of provocation.
The eyes, with white sockets and
black pupils, stare with a pleading intensity,
establishing a connection with the audience.
The Artist’s Vision: An Immersive Design
Process
Filip Pagowski, the visionary behind the
emblem, delved into the world of Comme
des Garçons Play by attending several of
Rei Kawakubo’s fashion performances. This
immersion allowed him to grasp the essence
of the Play line—a fusion of modernity, youthfulness,
and a touch of provocation. The result
is a symbol that captures the uncertainty
of adolescence, portrayed through uneven
lines and uncalibrated shapes, reminiscent
of a teenager’s tentative attempts at expression.
Typography: Playful Precision
The font chosen for the logo is a grotesque
capital font belonging to the Helvetica
family, resembling Neue 75 Bold. The
top row of letters is deliberately arranged
unevenly, adding a playful touch, while the
bottom row remains smooth and less bold.
This intentional asymmetry contributes to the
emblem’s overall sense of playfulness and
non-conformity.
Color Palette: Classic with a Pop of Passion
Comme des Garçons Play adheres to a
classic black-and-white palette, consistent
with its parent company. However, the logo
introduces a burst of passion with its bright
red heart. The hue, coded as #ff0000, exudes
energy and adds a dynamic element
to the otherwise restrained color scheme.
The Comme des Garçons Play logo is
not just a visual identifier; it’s a manifesto of
the brand’s ethos—youthful, unconventional,
and deeply passionate. It’s a heart that
beats with the rhythm of rebellion, inviting
fashion enthusiasts to embrace a style that
transcends the ordinary.
www.magzoid.com February 2024
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