BeautyNZ Magazine Autumn 2024
BeautyNZ magazine is a professional beauty trade magazine published on behalf of the New Zealand Association of Registered Beauty Professionals Inc. The NZARBP is recognised as the premier industry organisation with a 50 year history of supporting members, regulating the industry, and promoting a qualified workforce. The non-profit group educates, informs, provides advice, and keeps the industry up-to-date with the latest information through its magazine.
BeautyNZ magazine is a professional beauty trade magazine published on behalf of the New Zealand Association of Registered Beauty Professionals Inc. The NZARBP is recognised as the premier industry organisation with a 50 year history of supporting members, regulating the industry, and promoting a qualified workforce. The non-profit group educates, informs, provides advice, and keeps the industry up-to-date with the latest information through its magazine.
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SOCIAL MEDIA<br />
Chelsea Karl, Skin by Chelsea<br />
BEAUTYNZ<br />
ASSOCIATION<br />
AWARD<br />
Winners<br />
<strong>2024</strong><br />
Chelsea Karl: Social media is free, organic and filled with attention seekers, I<br />
couldn’t think of a better place for me to fit in. When I didn’t have the money<br />
to invest in advertising to promote my business, I did have two skills I have<br />
been practising my whole life. Firstly, the ability to understand a brief and<br />
deliver exactly what was asked of me (aka people pleasing), and secondly,<br />
my love of networking (which some may call ‘yadeyada’). As someone who is<br />
dyslexic, writing has been my enemy most of my life and now I do it publicly<br />
for a living. I often post typos, I feel embarrassed when a stranger points it<br />
out. I’m still learning how to market myself and not someone else’s corporate<br />
approved voice. It’s brave to keep trying. This is my page (@_skinbychelsea on<br />
instagram) and I am speaking my truth. Even if it’s spelt wrong occasionally.<br />
18<br />
BEAUTYNZ MAGAZINE
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