BeautyNZ Magazine Autumn 2024

TECHNOLOGY
&
INNOVATION
GHD
CHRONOS
Cult hair-beauty brand ghd is
consistently at the forefront of
innovation – both in terms of
technology and sleek high-performing
stylers. The new Chronos is the most
advanced ghd styler to date, working
three times faster * than previous tools
without compromising on damage. And
in these busy days, being able to style
your hair in less time and with more
dramatic results is a definite win.
Offering an almost mesmerising array of
breakthrough features, from HD motionresponsive
TM technology for ultimate
performance and styling speed, it’s
also touted to deliver up to 85% more
shine † , 2x less frizz †† and up to 3x more
breakage protection *** making this the
ultimate holy grail of hair styling.
Named after the goddess of time,
the straightener styler represents the
pinnacle of 22 years of understanding
and mastering how to use heat to style
hair. And with one stoke high-definition
results that last 24 hours ** , it’s easy to
understand just what all the Chronos
excitement is about.
“Breakthrough high-definition
technology allows ghd Chronos
to flawlessly monitor styler plate
temperature, preserving the perfect
styling temperature of 185 degrees,”
says ghd Global Director of Education
Dafydd Thomas.
“I can’t wait for everyone to discover ghd
Chronos and the power to unlock ultradefined,
glossier waves and glass-like
straights. As a professional, Chronos has
allowed me to raise my hair game with
unparalleled and impeccable results.”
Whatever the hair style, 2024 is the year
of stronger, shinier hair that lasts.
Ghdhair.com
*
Vs. ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test. ** Consumer testing, Jan’21.
86% of 142 consumers agreed their hair lasted 24 hours after styling. *** Vs. competitor styler working at 235°C. † Technical test in
a lab on brunette hair, measured vs. naturally dried hair. †† Technical test in a lab on frizzy hair, vs. naturally dried hair.
AUTUMN 2024 EDITION
79