BeautyNZ Magazine Autumn 2024

Business
BITES
Team work makes
the dream work
THREE SIMPLE STEPS TO IMPROVE SALON CULTURE
(AND INCREASE SUCCESS)
Your business’s success is
determined by a range of factors:
strategy, marketing and finances
to name a few. But a major
factor that’s often not given the
attention it deserves is culture.
Make culture a priority in 2024 to
create a highly engaged and motivated
team that will help your business
become more successful.
If you’re noticing culture and motivation
among your staff isn’t where you want it
to be yet, here are three simple steps to
help improve it:
1.
Have regular team meetings
Team meetings and events can
be a great way of enhancing
your salon’s culture by bringing
everyone together, getting on the
same page, and collaborating.
They are a space where everyone
can stop their work, connect, learn,
and get inspired. To maintain a
great culture, here are some things
you should focus on to keep your
meetings productive:
Make sure everyone can attend.
The worst feeling is when the
entire team is getting together,
and one person is still stuck with
a client or needs to leave early for
an upcoming booking. It stops
your team from forming important
connections and can make them
feel left out. To avoid this, plan your
team meetings well in advance
and block out that time in your
appointment book so everyone can
attend. Often early morning before
opening for the day is a good time.
You also want to have a mix of
fun tasks and icebreakers, along
with serious things like financial
information or team news. You
want your staff to enjoy the
meetings and not view them as a
waste of time.
Another important part is to make
the team feel like they have input
into the meeting. Rather than
telling them about things, try to
get everyone to collaborate and
discuss ideas about upcoming
promotions or things to focus on
to make the salon or spa amazing.
2.
Encourage collaboration
with a team-wide challenge
A lot of times when you create
a promotion for your business
and challenge your staff, it’s on
an individual level. Each staff
member is pitted against each
other in a competition to sell the
most, which can harm the culture
of your salon or spa. Instead, try
creating a team-wide challenge.
A team-wide challenge brings
staff together to achieve a
common goal, such as selling
$2500 worth of retail products on
a chosen week. Once the goal is
achieved, everyone wins and gets
rewarded.
Your software should allow you
to set up a tracking chart for
the entire business for metrics
like retail sales. By making this
information accessible to them,
you can encourage your team to
check it daily and see how close
they are to reaching their goals.
66 BEAUTYNZ MAGAZINE