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BeautyNZ Magazine Autumn 2024

BeautyNZ magazine is a professional beauty trade magazine published on behalf of the New Zealand Association of Registered Beauty Professionals Inc. The NZARBP is recognised as the premier industry organisation with a 50 year history of supporting members, regulating the industry, and promoting a qualified workforce. The non-profit group educates, informs, provides advice, and keeps the industry up-to-date with the latest information through its magazine.

BeautyNZ magazine is a professional beauty trade magazine published on behalf of the New Zealand Association of Registered Beauty Professionals Inc. The NZARBP is recognised as the premier industry organisation with a 50 year history of supporting members, regulating the industry, and promoting a qualified workforce. The non-profit group educates, informs, provides advice, and keeps the industry up-to-date with the latest information through its magazine.

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Treatment<br />

PROFILE<br />

“The result is a more youthful, refreshed<br />

look that is very natural.”<br />

EmFace simultaneously emits<br />

radiofrequency with High-Intensity<br />

Facial Electrical Stimulation (or HIFES)<br />

to contract and strengthen the delicate<br />

facial muscles, causing a lifting and<br />

tightening effect.<br />

The homogenous radio frequency heats<br />

collagen and elastin fibres while the<br />

HIFES stimulation emits thousands of<br />

pulses per session to contract delicate<br />

facial muscles.<br />

The technology has been not only<br />

clinically proven but also undergone<br />

extensive testing, as safety is paramount<br />

to The Face Place team.<br />

Ideal for those wishing to reduce the<br />

signs of ageing, for optimal results<br />

between four and six 20-minute sessions<br />

are recommended, completed 7-10 days<br />

between each session.<br />

With EmFace you can apply makeup to<br />

your skin straightaway after a treatment,<br />

therefore it has also been recognised as a<br />

‘Cinderella Treatment’, with people often<br />

booking in to get it done as a little spruce<br />

up before an event.<br />

Dr Cat Stone shares some additional<br />

EmFace information:<br />

Is EmFace suitable for<br />

everyone and are there<br />

any contradictions?<br />

Almost anybody can<br />

have EmFace – all ages<br />

can find it helpful. The best age group is<br />

the 35-55 age group, who are noticing<br />

the early sag creating flattening of<br />

the cheeks, early jowls, heavier – tired<br />

looking – brows, deepening of the<br />

nasolabial folds and/or loss of definition<br />

of the jawline. Younger people in their<br />

20-30’s like it for improving the shape<br />

and contour of the cheeks and jawline,<br />

and also as prevention of ageing, while<br />

the 55+ age group may use it to maintain<br />

surgical results if they have had a facelift<br />

or brow lift, or as a way of gently lifting<br />

the face and improving the skin without<br />

surgery. As with all treatments there<br />

will be some who are unsuitable (dental<br />

implants can cause issues).<br />

This is a great treatment for those who<br />

are scared of needles, fillers or looking<br />

overdone, as it is non-invasive and<br />

easy, and it’s just stimulating your own<br />

muscles, so it gives very natural looking<br />

results. It also works really well alongside<br />

other cosmetic treatments.<br />

This treatment may not be advisable if<br />

you have a pacemaker or metal plates<br />

or screws in your face, and as with<br />

most cosmetic treatments, you cannot<br />

have EmFace if you are pregnant or<br />

breastfeeding.<br />

What is the recovery process like after<br />

an EmFace treatment? Most patients will<br />

see both an instant result and then the<br />

results continue to improve over time.<br />

We’ve had a lot of patients comment<br />

about how much they love the instant<br />

result. An initial course of treatments will<br />

be between four or six treatments of 20<br />

min, each a week apart. We then review<br />

with photos three months after the final<br />

treatment. This is because the results<br />

continue to improve over the following<br />

months. This is a treatment you can top<br />

up at any time – there are no restrictions<br />

on the number of treatments. I have<br />

personally used it just before having my<br />

makeup done for a gala dinner and my<br />

makeup artist commented on how lifted<br />

and glowy my face was! We would expect<br />

that more treatments over time would<br />

continue to provide more results. (Side<br />

note - I’ve just had my 8th treatment in<br />

five months, I love this machine!)<br />

Can I have EmFace and injectable<br />

treatments? Yes, absolutely. We<br />

recommend no neuromodulator<br />

treatment for at least one week (ideally<br />

two weeks) before EmFace and no filler<br />

for 4-6 weeks prior to EmFace treatment,<br />

as you want the products to be fully<br />

integrated into the tissues. However, you<br />

can have injectables immediately after<br />

your final EmFace treatment should you<br />

choose to.<br />

What does it feel like? The treatment<br />

starts with RF going through the pads,<br />

a gentle warming sensation similar to<br />

the warmth of stones in a hot stone<br />

massage. Then pulses of HIFES will<br />

run in sequence through the forehead,<br />

then cheeks, then cheeks and forehead<br />

– this feels to me like caterpillar feet,<br />

little tingles in the tissues – and then<br />

the muscles start to contract, causing a<br />

smile/grimace of the cheeks and lifting of<br />

the brow with each sequence.<br />

The Face Place is a<br />

boutique Cosmedicine<br />

clinic in its 23rd year,<br />

specialising in injectables,<br />

skinand intimate wellness<br />

treatments where safety and<br />

training are paramount. The two<br />

locations arein Britomart and Takapuna, Auckland.<br />

Founded and headed up by Dr Cat Stone, an industry pioneer who<br />

is globally recognised. Dr Cat as undergone her own health journey<br />

recently, having battled breast cancer since 2020. Dr Cat travels<br />

extensively exploring new innovations and attending conferences.<br />

With an ethos centred around their clients – the entire The Face Place journey<br />

is bespoke and designed to help enhance their client's natural beauty, so they<br />

will look and feel their very best.<br />

EMFACE applicator and electrodes are Class IIb medical devices to provide local muscle stimulation and local tissue heating to elevate<br />

temperature and increase local blood circulation. EMFACE works to strengthen facial muscles and reduce the appearance of facial<br />

lines and wrinkles. All medicines, medical devices and treatments carry benefits and risks. Individual results may vary. Speak to<br />

your qualified Medical Skin Therapist to see what might be right for you and to explain the possible side effects. Always follow any<br />

instructions provided in terms of treatment aftercare. BTL NZ Ltd, Auckland.<br />

AUTUMN <strong>2024</strong> EDITION<br />

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