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BeautyNZ Magazine Autumn 2024

BeautyNZ magazine is a professional beauty trade magazine published on behalf of the New Zealand Association of Registered Beauty Professionals Inc. The NZARBP is recognised as the premier industry organisation with a 50 year history of supporting members, regulating the industry, and promoting a qualified workforce. The non-profit group educates, informs, provides advice, and keeps the industry up-to-date with the latest information through its magazine.

BeautyNZ magazine is a professional beauty trade magazine published on behalf of the New Zealand Association of Registered Beauty Professionals Inc. The NZARBP is recognised as the premier industry organisation with a 50 year history of supporting members, regulating the industry, and promoting a qualified workforce. The non-profit group educates, informs, provides advice, and keeps the industry up-to-date with the latest information through its magazine.

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KIWI MADE<br />

Spotlight on:<br />

We’re celebrating New Zealand brands, from those you may be familiar<br />

with, to some perhaps new on your radar. <strong>BeautyNZ</strong> has long been a<br />

proud supporter of Kiwi businesses, Kiwi brands and products.<br />

HOLSKI<br />

Wellington-based sisters-in-law Jill and<br />

Emma Hughes came up with the idea<br />

for their beauty brand Holski (a blend<br />

of the words holistic and skincare) after<br />

discussing studies that showed that<br />

when effective ingredients are both<br />

ingested and applied topically to the<br />

skin, better results are achieved than<br />

using them separately.<br />

The pair spent a significant amount<br />

of time working with a top skincare<br />

cosmetic chemist and herbalist to<br />

formulate the range, creating Holski's<br />

simple two-step system; top-quality<br />

ingestible collagen supplement<br />

Collagen Beauty Builder and single<br />

skincare product Collagen Activation<br />

Hydrator.<br />

The New Zealand made range<br />

of 'Supplemetics' (a marriage of<br />

supplements and cosmetics) is<br />

designed to achieve maximum results<br />

from minimum products. Providing<br />

a dermatologically tested offering<br />

Holski founders Emma and Jill Hughes<br />

of age specific formulas, ingestible<br />

collagen and topical collagen are<br />

utilised together to supercharge the<br />

regeneration and rejuvenation<br />

of skin.<br />

Holski’s two products are<br />

available in three versions;<br />

20+, 35+ and 50+ - with agespecific<br />

formulas designed<br />

to meet the changing<br />

needs of skin as it ages.<br />

“In our twenties, our<br />

bodies are running at their<br />

most optimal performance,<br />

so it’s all about protection.<br />

As we get older, the focus<br />

shifts to replenishment and<br />

repair. As we age further, cell<br />

communication slows down and<br />

environmental factors take their<br />

toll,” explains Jill.<br />

“Holski formulations get stronger and<br />

have slightly different ingredients as you<br />

step through the different age levels to<br />

match a person’s age and stage of life.<br />

For example, our 50+ has three-times<br />

more signalling peptides than our 20+<br />

age level because our cells are still<br />

communicating quickly at that age.”<br />

Holski take a holistic approach, with<br />

the two products when used together<br />

designed to work from the insideout,<br />

and the outside-in, utilising a<br />

supplement meets cosmetic approach,<br />

hence its trademarked use of the term<br />

‘Supplemetics’.<br />

Holski products are available online<br />

from holski.com and from an expanding<br />

network of stockists nationwide.<br />

92<br />

BEAUTYNZ MAGAZINE

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