BeautyNZ Magazine Autumn 2024

Business BITES
Happy
STAFF =
CUSTOMERS
Most business owners would agree that
the key to a salon’s success is an on-going
steady stream of happy clients, willing
to pay for services and products, happy
to return repeatedly, while giving hot
referrals for your business to their
friends and families.
The key to achieving happy customers
is to focus on employee happiness first.
It is simple; happier employees make
happier customers, which will have a
direct impact on revenue. Staff who
are totally engaged will automatically
build better customer relationships
because they provide outstanding
customer service.
Steps to build a more
employee focused culture:
• Offer more meaningful employee
development: Staff want to feel there
is opportunity for advancement
within the business they work for.
Let them know their options and
how they can get there. If they feel
there have a solid career path ahead
of them, they will be more inclined
to provide great service to clients,
knowing it will also benefit their longterm
goals.
• Make training part of the company
culture: Employees want to gain
new skills that will make them more
successful in current positions,
more on trend and potentially lead
to advancement. Provide on-going
training and coaching that teaches
employees new skills, because these
skills will ultimately shine through
in customer interactions. Vary your
range of training and don’t limit
this to just technical work. Include
on-going customer services, sales,
personal development and wellness
topics.
• Continually show employees they
are supported: Interaction between
management and employees is key
to compounding the lessons learnt
at training. A combination of on-
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BEAUTYNZ MAGAZINE